| |
| |
|
Marketing Information |
|
|
|
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have you believe that I'm so old I should be confined to a wheelchair, I'm still on the good side of 100! And I can stil enjoy a good concert from time to time. My daughter - Rachel, my wife and I had the good fortune to score some last-minute tickets to the recent Prince concert here in Atlanta. The concert itself was nothing short of amazing. Prince is a master musician who really knows how to play to his audience - and play his audience. Of course, marketing concepts and lessons to be learned are never far from my mind - and this concert was no exception. Morris Day and the Time kicked off the concert with a few songs to get the crowd revved up. And inquiring minds got the first clue about how they would do that. In their 30-40 minute set, they mentioned Atlanta, A-T-L or Georgia about 20 times. Questions like "Are you ready to party...Atlanta?" "Tell me, Georgia, are you ready for a good time tonight?" Statements like "We love A-T-L!" Even if you've never been to a concert before you imagine the roar of the crowd at every single mention of... the specific thing they could identify with. But Prince absolute took this to a higher level. I lost track of exact count, but we're talking 70-80 mentions of those magic words. And the crowd never lost interest or got bored of hearing them. Perfect proof that people never get tired of hearing positive things about themselves! But what really took down the house and gave Prince and his band ownership of these thousands of people for the night (and probably several days to come) was the salute to the late great Ray Charles. One of the horn players delivered an outstanding version of "Georgia On My Mind" to a standing ovation. Now, it may be that they do this at every concert, but it's particularly poignant in Georgia. The important marketing lesson here is that you need to create a connection with your target market. And you can't do that effectively with generic phrases. Look at these choices to open a headline: "Drivers:" Who cares? "Truck Drivers:" A bit more defined. Some possible identification. "Long Haul Truck Drivers:" Immediately, your brain does a quick test to see if you identify with one of these. If you do, there's a little part of you that says, "Hey...that's me!" Depending on your target, you may be able to move in a little tighter like: "Georgia Long Haul Truck Drivers:" Can you see how the more you narrow down your target, the more the prospect identifies that this message is for him? When you can make that happen, your prospect pays more Attention and you get a little closer to making a sale. You can also target in by creating identification with a problem: "Are You Overworked And Underpaid?" (Note: Combine this phrase with "Georgia Long Haul Truckers" and see how your readership will skyrocket.) "Allergy Sufferers:" Obviously, you only want to use ideas that lead into the solution you want to sell. But these lead-ins help you follow the classic sales pattern of Identify A Problem Agitate The Reader About The Problem (like picking a scab) Deliver The Perfect Solution
If you can identify the 2 or 3 things that keep your prospect awake at 3 a.m. - with his stomach churning from the boiling acid - then you can truly step into the shoes of your prospect and create instant identification with him. So the next time that you're thinking about your marketing and sales campaigns (which should be most of the time), take a few moments to focus on how you can more closely identify with your target. Yours in success, Shawn Casey Internet Millionaire Shawn Casey's "Mining Gold On the Internet" is one of the best selling Internet books with over 85,000 copies sold. In "Mining Gold", Shawn reveals the same step-by-step strategies he uses to create millions in Internet sales => http://www.ipcgold.com/ad/100/CD3839 Benefit from Shawn's 7 years of Internet experience and learn from someone who has actually made millions online.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Take It To The Customer In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. Three Simple Ideas That Increase Profit? FAST! Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse. Discount Promotional Items - How to Save Money It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. 3 Strategies to Market Your Business Even When There's No Money Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Trade Show Events - Do's and Don'ts You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later. Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2 In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give. Thinking About More Business What does an old Russian joke have to do with getting new business? Did you increase your business in the past 12 months? Don't discriminate between more new clients or old clients spending more money--count the increase either way. If you didn't, you really should be asking yourself why not. Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential. Mission Position Ahh, the mission statement. For some companies it simply describes their purpose for existing. The Path To Your Prospects Wallet Begins At His Heart You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. Understanding Survey Software Features If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. No One Gives A Damn About Your Business. Unless You Give em A Reason To The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it. Out of Sight, But Not Out of Mind What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the singlemost effective tools in marketing is your own business-building newsletter.The Power of Newsletters:Newsletters show the customer you care - even when you can't be there. How To Choose a Qualitative Research Market Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places to see first rate entertainment, dine out and by their size, must be great places in which to conduct qualitative research or so the common thinking goes. Direct Mail Personalization A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters. Inform vs. Excite excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job. Top Five Tips For Designing Marketing Strategies That Get Results "But this won't work" said Steve. "I've tried it in the past and had no response. Planning Your Postcard Marketing Campaign Before you create your postcard, do a little planning. Ask yourself:1. Why Insight and Flexibility is More Important than Perseverance in Marketing Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.This is one of the marketing principles that doesn't seem to be taught successfully. Are You Ready To Research Your Market? Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.
|
| home | site map |
| © 2006 |
