| |
| |
|
Marketing Information |
|
|
|
Make It A Threesome
What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial: YOU CAN MAKE MORE PROFESSIONAL CONNECTIONS IN LESS TIME Networking can become very time-consuming and expensive -- especially if all you ever do is have lunch or dinner with one person at a time. And if you try to meet with every possible networking contact individually, you will never have any time to see clients! You should spend about 20% of your week marketing your business -- and you want to get the biggest bang for your networking "buck" during that time as possible. So, by meeting with two potential gateopeners at once, you are using your marketing time more efficiently. YOU ADD VALUE TO THE MEETING You have more to offer colleagues and clients than just your services -- you also bring to the table an extensive collection of contacts. You appear more attractive to a potential gateopener if you show them what a great RESOURCE you can be. Let's pretend that you have a meeting with a graphic artist -- you might want to invite along a local printer you know. You have just introduced each of your guests to another professional who might be able to bring them leads. And, you have increased your value as a resource. YOU CAN TAKE CARE OF ANOTHER PERSON'S NEEDS Another way to make yourself attractive to a colleague or client is to solve his or her problems. Of course, you will not be able to personally solve every problem that comes along -- but you can make an introduction that will lead to a solution. For example, let's say that you have a client who is in desperate need of a corporate attorney. You meet an attorney at a networking function and schedule a follow-up lunch -- and you also invite your client. The client is grateful for your help, the attorney appreciates the introduction -- and you will stand out in each of their minds the next time they come across a potential organizing lead. YOU HAVE A BUILT IN "LEAD-WARMER" There is nothing more frustrating than getting a lead for a potential client and finding out that the person didn't even know you would be calling. No one likes receiving cold leads. So warm yours up by including a personal introduction over lunch. When you call your friend Sally to tell her that a client of yours needs her services, suggest that you get together for a three-way meeting so you can introduce them. This keeps your client from feeling like he/she is being "solicited," Sally has a special opportunity to explain what she does -- and you are the catalyst for it all! YOU CAN TEACH OTHERS HOW TO PASS YOU LEADS The golden rule applies to business relationships as well as personal. If you tell your colleagues that you would like a personal introduction to any potential organizing clients -- but give them just a name and a phone number when you run across a lead -- you will get the same in return. If you want warm leads, give warm leads. Period. Ramona Creel is a Professional Organizer and the founder of OnlineOrganizing.com -- a web-based one-stop shop offering everything that you need to get organized at home or at work. At OnlineOrganizing.com, you may get a referral to an organizer near you, shop for the latest organizing products, get tons of free tips, and even learn how to become a professional organizer or build your existing organizing business. And if you would like to read more articles about organizing your life or building your business, get a free subscription to the "Get Organized" and "Organized For A Living" newsletters. Please visit http://www.OnlineOrganizing.com or contact Ramona directly at ramona@onlineorganizing.com for more information.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization. Maximum Marketing - Minimum Budget Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren't sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what is working well, and what simply is not producing anything (and costing the company!). Marketing Operations Elevates Public Relations and Communications Professionals Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to improve performance and measure ROI through sustainable processes, best practices and clearly-defined metrics. How to Pick a Winning Business Name What's in a name?Think of your business name as an external mask for your business. If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is. Eight No Cost Ways to Market Your Business Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. Niche with Passion and Reap Your Financial Rewards One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them. How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might as well be throwing money out the window-literally. The 4 P s of Marketing: Effective Marketing Programs Depend On Them There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business. Five Cheap Tricks for Promoting Your Business If you're like me, you're always looking for ways to promote your business - without spending a ton of money. Well, you're in luck. You Must Get Going If You Want To Get Growing For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't. Professional Marketing Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the general public. Educating Your Customers One of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers. Make Your Marketing Solve a Problem You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Top 10 Ways to Create and Manage Opportunity Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to opportunities. What Our CAT Taught Me About Marketing! Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer. A Guide to Brochure Printing Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool. Flesh Eating Spiders And Other Marketing Horrors After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies. Motivating Shoppers with Online Coupons (Part 2 of 2) Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Tracking Your Way to the Top! I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.
|
| home | site map |
| © 2006 |
