Marketing Information

Are Keywords Destroying the Flow of Your SEO Copy?


With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.

When a Web site is created with the intent of having it ranked highly, one thing often happens. The focus gets placed solely on the optimization and is taken almost completely away from the visitor. This leaves your site in a dangerous state of unbalance. Let's take a look at some examples.


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Jockey sees marketing star in rookie NFL quarterback
Milwaukee Journal Sentinel
Tim is part of a larger marketing strategy that speaks to Jockey's focus on innovation and quality." Jockey says it is the first brand to bring in ...

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CVS Caremark Drug-Benefit Turnaround Tied To Sharper Marketing
Wall Street Journal
(CVS) is bouncing back from a rocky "selling season" last year that led to billions of dollars in lost accounts, thanks to a honed marketing message and ...

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Austin American-Statesman

Fund fees are the undead that the SEC can't kill
Boston Herald
The 12b-1 fee was created in 1980 so that fund companies could charge investors for marketing and promotional costs. The idea was that more investors lured ...
Some mutual fund fees may soon be demystifiedBoston Globe
SEC hopes to clarify 12b-1 feesArizona Republic
Small Step on Small Fees, but Big Charges RemainNew York Times
CNBC -Wall Street Journal -U.S. News & World Report
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Globe and Mail

The MLS Marketing Crisis
Bleacher Report
However, the whole marketing strategy of promoting the MLS has fallen flat. Yes, American soccer has substantial obstacles to overcome, most importantly ...
Q&A: Madison Ave. Landon ZoneNYSportsJournalism

all 866 news articles »


ESPN (blog)

Northwestern starts major marketing push
ESPN (blog)
It's why Thursday's announcement that Northwestern will launch its first-ever major marketing campaign for athletics is long overdue. ...
Northwestern marketing and recruitingChicagoNow (blog)
Northwestern Announces Wide-Ranging Athletics Marketing CampaignNUSports.com
Northwestern to market Wildcats sportsChicago Tribune (blog)

all 8 news articles »


Book discusses social marketing on information superhighway
Asheville Citizen-Times
David Meerman Scott brings public relations into the 21st century in his book “The New Rules of Marketing & PR.” While the playing field for attracting ...

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Businesses find fairs offer unique marketing opportunity
Springfield News Sun
Bill Lackey Pete and Deb Aksenczuk show their coal-burning stoves July 29 at the Clark County Fair. The pair uses the fair circuit to market their business, ...

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BP Reports `Significant Bounceback' in U.S. Refining, Marketing Operations
Bloomberg
BP Plc reported a “significant bounceback” in its US refining and marketing operations in the second ...

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Interactive Mirror Developed by Guerilla Marketing Company
Huffington Post (blog)
The technology was conceptualized by Lit Studios and developed by Interference Incorporated, an innovative marketing company based in the New York City area ...



Adaptive Marketing sponsors barbeque for Family & Children's Agency clients
Norwalk Plus Magazine
By Family & Children's Agency Adaptive Marketing LLC in Norwalk, recently sponsored a special barbeque lunch for clients of Family & Children's Agency that ...

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