Marketing Information

Are Keywords Destroying the Flow of Your SEO Copy?


With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.

When a Web site is created with the intent of having it ranked highly, one thing often happens. The focus gets placed solely on the optimization and is taken almost completely away from the visitor. This leaves your site in a dangerous state of unbalance. Let's take a look at some examples.


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Marketing Week

Coca-Cola to Boost Marketing Efforts
Wall Street Journal
The Atlanta-based beverage maker said the new productivity targets, scheduled to be completed by the end of 2015, include taking costs out of the supply chain and more effective marketing. On Tuesday, Coke also reported a 71% drop in fourth-quarter ...
Coca-Cola Reinvests in MarketingAdAge.com
Coca-Cola to reinvest productivity savings into brand building marketingMarketing Week
Coke Earnings: Profits Up, But Sales DownThe Beverage Network
Food Product Design
all 368 news articles »


Content Marketing Institute, ON24 Announce Virtual Communication Excellence ...
MarketWatch (press release)
SAN FRANCISCO, CA, Feb 07, 2012 (MARKETWIRE via COMTEX) -- Recognizing the increasing importance of the virtual distribution of content in organizations today, the Content Marketing Institute (CMI) and ON24 are recognizing excellence in virtual ...

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Experian Marketing Services Appoints Marshall Stanton as Vice President of ...
MarketWatch (press release)
7, 2012 /PRNewswire via COMTEX/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies that help organizations target and engage their customers more effectively across both traditional and digital media, ...

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SCORR Marketing Marks Growth with New Branding
MarketWatch (press release)
KEARNEY, Neb., Feb 07, 2012 (BUSINESS WIRE) -- SCORR Marketing, a strategic marketing and public relations agency focused on market development through marketing communications, corporate identity/branding, media communications, advertising and ...

and more »


B2B Marketing Leader, Televerde, Executive to Judge National Business Awards ...
San Francisco Chronicle (press release)
As a testament to Televerde's growing position as a B2B marketing leader, the company's Senior VP of Global Sales Donna Kent has been tapped to serve as a judge for the Stevie Awards for Sales & Customer Service, one of the most prestigious business ...

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AboveNet Names Michael Tighe Vice President of Marketing
Reuters
WHITE PLAINS, NY, February 7, 2011 - AboveNet, Inc. (NYSE:ABVT), a leading provider of high bandwidth connectivity solutions, today announced the appointment of Michael Tighe Vice President of Marketing. In his new position, Mr. Tighe will report to ...

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MagnetVideo Joins Proforma Network to Power Online Marketing Videos
MarketWatch (press release)
One of the nation's largest business services providers will partner with MagnetVideo to enhance their online video marketing solutions offering. CHAPEL HILL, NC, Feb 07, 2012 (BUSINESS WIRE) -- MagnetVideo, a leading provider of online video marketing ...

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Bennett Recognized as an International Top Sales and Marketing Mind
MarketWatch (press release)
7, 2012 /PRNewswire via COMTEX/ -- White Lodging Services is pleased to announce Michael Bennett, vice president eCommerce and communications, has been named to the list of the 2011 Hospitality Sales & Marketing Association International (HSMAI) Top 25 ...

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Poker Pro: Marketing Suicide?
MarketWatch (press release)
However, the marketing of 'professional' players as brand ambassadors has been a dominating strategy for some time. Such players were billed as having an extra talent that others didn't possess and then the marketing people turned them into celebrities ...

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MLive.com

After Ford, GM marketing chief now dissing Chrysler, Toyota and Nissan trucks
Fox News
After dissing Ford in the Super Bowl advertisement for its Chevrolet pickup trucks, General Motors' head of marketing has now taken a dig at Chrysler and everyone else who makes full-size trucks in the United States. During a web chat on Monday hosted ...
No apologies: GM will continue to go after Ford in pickup truck rivalry, exec saysMLive.com

all 511 news articles »

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