| |
| |
|
Marketing Information |
|
|
|
The Power of Thank You
Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone. Your parents, your teachers in school, your minister or teachers in church, your youth group leader and others all attempt to teach this civilized and courteous behavior from a very young age. Most children use Thank You without even thinking about it. As adults, too many people forget this seemingly minor consideration when dealing in the business world. This lapse can have a very profound effect on the success of your business. Even in the high-speed world of today, polite and courteous people stand out from the crowd. In the rush to complete your work, it's all too easy to forget to use Thank You with your customers, employees, vendors and others that you come in contact with on a daily basis. People like to be appreciated. By using the simple coutesy of Thank You with your customers, you send the message that they want to hear - their business is important and appreciated by you. Sincerity is a key ingredient when using Thank You. Don't verbalize Thank You as a hollow statement or mechanized response. If your customer is standing in front of you, look them in the eyes and sincerely thank them for their business. A written Thank You note is an extremely powerful tool. Your ability to up sell additional services or products and gather referrals is enhanced with a personally signed Thank You note. People are much more willing to refer others to you when the pleasant memory of their transaction with you is remembered in a warm note. The cost to your business to use this powerful tool is almost nil - verbally it's free and a Thank You note plus stamp is less than 50 cents. Incorporate Thank You notes as a systemic function in your normal business practices and this small courtesy will pay large dividends. © 2004 ODEC Mike Burstein has been helping the SOHO and Small Business community grow & prosper for over 20 years by solving start up problems, creating best practices, automating their offices, getting free publicity and dramatically increasing traffic and sales. MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Word of Mouth Marketing 'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.Joe arrives at your website and he likes it. The Testimonial Writing Machine Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. Make Your E-Mail Signature File WORK for You! You're probably familiar with e-mail signature (or "sig") files - they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files - even the newer versions of AOL. Want to Increase Your Business? First You Need to Understand where You are at! Are you having trouble understanding basic situational marekting concepts? Then this article is for you.Alex Margarit shows you a simple step by step way on how to put together a basic situational analysis. Creative Emulation In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. 5 Tips on Establishing Yourself As An Expert In Your Community Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area.5 Tips on Establishing Yourself As An Expert In Your Community1. Mortgage Marketing and Advertising - The Magical Ingredient Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time and rendering quality service. Top 9 Strategies To Attract More Clients Now 1. Advertise in trade journals, ezines, and web sites that cater to your ideal client. Communication Breakdown - Dont Let It Happen To You Do you have Communication breakdown?How are you communicating with your contacts?We need:Contacts we can send emails to regarding our business opportunities.Contacts we can build up a good working relationship with, similar interests as far as business opportunities go. Sum of Its Parts I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:"Saltwater taffy, for example, does not taste good. Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat in the dentist's chair," said the receptionist after calling my name out to the 5 people in the waiting room. If You Can't Answer This Question Your Business is Doomed! How do you answer the seemingly easy question, "What do you do?" Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.Every time someone asks you "What do you do?" and every time someone reads your marketing materials you have the opportunity to:* Interest potential clients * Increase the potential for referrals * Find out about potential strategic alliances * Create recognition for yourself and your business * Position yourself as an expertStop right now and take the time to discover how to answer the question, "What do you do?" in a profitable way. You're In Charge. Now What? For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. Non Products Exist in this World "Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. Marketing Copy - Brand Identity Guru Tips on writing great copy for your marketing efforts.It's just four steps that I call the Writing Path1. The Newest Marketing Course Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important. Starting Small Business Promotional Campaigns So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Newsletters are Marketing Machines! Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. Market Research - How Good is the Data? "Make money for taking surveys"," Cash for your opinion", "Make easy money at home".Everywhere you look there is a company willing to pay people to participate in their surveys. Promotional Lanyards to Market Your Products and Services It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard.
|
| home | site map |
| © 2006 |