| |
| |
|
Marketing Information |
|
|
|
Marketing With Business Cards
Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it's prime benefits. Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People appreciate having the complete information right on one small item along with the convenience of a business card. The important thing to remember is that your business card must convey your identity and the main benefit your product or service delivers. If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free. Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don't worry about the cost, if your business cards can net you a nice profit. Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card. Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer. The prime points to remember in creating a business card are: * Your business card is a marketing opportunity; so use it. * Be unique without calling attention to your cleverness. * Give more information than the usual name, address, and phone number. * Use the back of your business card for a discount or special offer. * Invest in a great-looking card if a lot of prospects will see it. * Don't be skimpy with passing out your cards. Be generous. You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rolodex for writers, designers, programmers, etc. You can then pass the additonal cards on to the appropriate people in your network. In the communication age of today savvy internet marketers know that there is a whole world of offline businesses. They know that potential customers still read newspapers and magazines. Potential customers still listen to the radio and watch televison. Potential customers still have rolodexes filled with buiness cards. Many of my clients tell me that their business card is really a mini-brochure, and is one of their single most important marketing tools. I can think of very few marketing tools that are so low in price yet seen by such a high ratio of great prospects. The bottom line is that you should never leave your home or office without a pocket, wallet, or purse full of business cards. Copyright(c) 2004 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide. Joe Love draws on his 25 years of experience helping both individuals and companies build their businesses, increase profits, and achieve total success. A former ad agency executive and marketing consultant, Joe's work in personal development focuses on helping his clients identify hidden marketable assets that create windfall opportunities and profits, as well as sound personal happiness and peace. Reach Joe at: joe@jlmandassociates.com Read more articles and newsletters at: http://www.jlmandassociates.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Natural Marketing for Full Business Success Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. The First Rule of CRM for Financial Services Things have to change. Cross selling is not going to happen simply by installing new CRM technology. 10 Simple Ways to Boost Your Sales IMMIDIATELY! Alright you've got yourself a nice website with a great design and a good steady traffic coming in.. Why Direct Mail Advertising Works And How To Lower Your Costs I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan Sharpe Target audience: General managers of auto dealerships Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter] Purpose: Generate appointments for salespeople[MAILING ENVELOPE] [Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. Non-Profit Success Requires Ongoing Marketing In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. Ready, Aim, Fire...Oops...Wheres The Target? Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales. What Does Your Logo Color Say About Your Business? And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. Do You Know Where Your Marketing Dollars Are Going? We all know the importance of marketing to increase sales and bring in new business.But, do you honestly know where your marketing dollars are being spent most effectively. How To Recognize Your Niche Marketing Agenda Starting a business, whether it's retail products or services, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering. Increase Repeat Business and Referrals with Direct Mail So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. Keep Costs Down and Keep the Marketing Strategy Simple One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up. Defining Moment Do you know your audiences? I mean really know them. I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Making the Intangible Real How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications, we have to convince prospects to respond to words and ideas. Private Practice Marketing: 3 More Things I Wish I Knew When I First Started 1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. Using Direct Mail The advantages of using direct mail to promote your home-based or small business are: Selectivity-the ability to send your advertising only to people and organizations who can use and pay for your product or service. Flexibility-the freedom to use either the simplest or the most elaborate presentation, ranging from a single-sheet mailer to an entire package, and the flexibility to test all sorts of minor changes in your mailing pieces. Shine a Spotlight on Your Professional Service Firm As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry. Small Business Marketing; Abstract Philosophical Discussion Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. Distinguish Your Business From The Competition You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies. Roping In Loyal Customers While Making An Extra Profit! You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card.
|
| home | site map |
| © 2006 |
