| |
| |
|
Marketing Information |
|
|
|
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash flow moving that will also keep your product creating aligned and focused. Find your gold mine in your surroundings by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about or by you, your product catalog or list and even your business card. 1. What is the one single important subject from your experience or knowledge that you want to tell the world about? If you have a list or create a list, which one speaks to you the loudest? 2. What are you most frequently surprised about that people ask about in your subject area? Track all the questions people are asking -- they are telling you what they are willing to buy. It is usually something so common sense to you that it escapes your radar. Be observant for a month and you will be amazed on what pops up. 3. When you created your list or selected the single important subject, look to narrow down this topic into segments. Can these segments be a product or service on their own? Most of the time it can be. 4. How will you spread the word -- what will be your marketing tool for this subject/segment? Think how buyers want to hear about it (not what's in your comfort level -- that is if you want it to be easy as possible -- however it doesn't have to be). Can this become a profit center for you? If yes, how? What are your ideas and thoughts? 5. What is the top thing you want people to know about this subject/segment? Is it a new skill, perspective, attitude, expanding general knowledge, wisdom -- what? 6. Does the information need to be presented in logical order or randomly? 7. What do you want people to do or not to do, change or move during or afterwards with this? How will this benefit them? 8. Who besides this market can benefit from this? Are there any other specific markets that this would apply to? Manufacturers, suppliers, distributors, who? 9. Is there any specific words or language for this topic/subject/segment? If not specific, what words appear more frequently than others? Create a list of keywords that you might search on the Internet if you were looking for information on this. 10. Think back to a time when you first learned about this topic/subject/segment. Did you keep any notes or journal entries? Did you receive an aha moment when you learned a principle or key about this? Yes, then write about the story/aha moment. 11. Do some research on the Internet and Amazon. What other information is available on this? How old is this information? Create a file in your word processing software and call it "[your topic/subject] research." Do the research in small chunks or big ones. Don't read until you have collected 10-20 pages. Set a time limit on the research and/or number of pages of research notes. Don't forget to track the URL source. Keep cutting and pasting the information in as you progress. 12. What do people need to know about you? Why do you want to tell this or teach it? Do you have any credentials, if not, that's okay to, however, what is your experience on this topic? More times than not, life training is worth a lot more than credentials. 13. Do you have any other information that connects or compliments this topic/segment? Another article, booklet, audiotape -- anything -- go-ahead pull it out and gather it all together. 14. Have you heard any short anecdotes on this topic? If so, what were they, who was the source? Can you interview them to hear it again? Give them the credit; it makes you more attractive on the topic? 15. Does your information need visual assistance? Graphics, pictures, charts, models. Anything come to mind as a possibility? Draft out every idea so they can grow. Use the research you are doing to spark your creativity. If someone presents it in words, can you do it in a model or drawing? 16. Are there any ebooks on the topic? What about special reports? Paid or free? If purchased, does it compliment your topic or how can you create a different angle and use it to compliment? Can you create an affiliate with their product? Do you want to use it as a marketing lead-in or as a bonus? Boy, that was tough thinking about all this and answering these questions. Yes, I agree. Yet, as I know you well see while reading them, how important they are to your success. Now, the tough time comes, you need to sit down and answering them. Not just once, however, on a regular basis. Like minimum once a year. Take the time, it's the best time you will ever spend working "on" your business. Best wishes on your journey. If you need guidance, let me know. Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Seven Deadly Sins of Ineffective Nametags Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 6 How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.And, that's what they charge for their popcorn. Dont Let Your Business Cards End Up in the Trash Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Top 7 Ways to Get Your Products in the Hands of Celebrities Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. Flesh Eating Spiders And Other Marketing Horrors After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies. D.A.N.C.E. With Me Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us. The Biggest Problem With Your Marketing Is...? What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. Resistances To Marketing a Practice-Part 1 If you are a therapist, counselor, or an alternative or complementary health practitioner (naturopath, homeopathetic doctor, massage therapist, body worker, etc.), in all likelihood, you are not only uninformed about effective marketing methods, but you are also likely to have some negative feelings about self promotion and marketing. Marketing Discipline and the Joy of Success Discipline Is Important.I recently read an article about why discipline is important to a marketer. Marketing And Patience "Get your positioning and your programs implemented properly, and the numbers will come. But you've got to have some patience. When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips There comes a time in every small businessperson's life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient. Direct Mail Marketing Done Correctly, Cannot Fail So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1. Why Target the Matures The "Matures" are the generations that came along between 1909 and 1945. Born to and tempered by economic uncertainty, older Matures were nurtured by the New Deal and served in the mightiest armed force fielded by any nation. Motivate Your Market Force IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today. Where Should I Network? Building business relationships through networking is a great way to build your business. The caveat? It's a slow process. 4 Dynamic Marketing Tactics Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. 8 BIG Benefits To Selling Big Ticket Items Ok, before we get down to the benefits of selling Big Ticket Items, we had better define what a Big Ticket Item is. A Big Ticket Item is any product or service that sells for more than $500 or $1000. Voice Mail Can Be Your Buddy Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses. Marketing Your Franchise Online Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. New Years Revolution No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year.
|
| home | site map |
| © 2006 |
