![]() |
Marketing Information |
|
|
You're In Charge. Now What?
For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. You are giddy with excitement and your head is full of ideas. You can't wait to implement, create change, and leave your mark. Before you charge up the hill, possibly leaving everybody else behind, there's something that you really need to handle first. Relationships, Relationships, Relationships Business is built on relationships and having a solid trusting relationship with your team is a must. They will put out efforts for you just by virtue of your position. And they will put out super-human efforts for you if they respect you and buy into your vision. The ability to inspire great performance is what sets great leaders apart from the rest. Spend some time to build these relationships and it will create a huge impact on your effectiveness as a leader. Get to Know Them You don't need to be their buddy, and it is helpful to know the members of your team on a human level. If you are wondering how to begin, here's a list of questions to get you started: ? How long have you been in your position? ? What are your concerns about your work? ? What are some of the biggest obstacles you face? ? How can I help in these areas? ? How would you like us to work together? ? Where do you see yourself progressing in this company? ? How do you feel things are going in this group in general? If you are a brand new manager, and an unknown entity, your team members may be hesitant to bare their souls at this stage. Don't push too hard. Be truly sincere about wanting to know their answers, with the objective of helping them and improving the team. Show a genuine interest in their opinions. Don't train them to tell you what they think you want to hear. Learn what they do for the group and the impact they make. Acknowledge their contribution. Thank them for their honesty. Soon you will have the trust you need to have them openly share what's on their mind. When you perform this initial relationship building discussion well, you will gather very helpful information about the current status of your team, and the challenges and opportunities open to you. Spot trends and patterns while you analyze your data. Review your plan for the team and see what adjustments are needed based on what you have discovered. Let Them Get to Know You Be aware that most people are anxious about getting a new boss. Their old one might be Attila the Hun, but at least they know what to expect. You need to put them at ease and the best way to do that is to share information that they want to know but may not be ready to ask. I suggest you accomplish this through a short staff meeting. There's safety in numbers, and they will be more willing to ask questions in a crowd as opposed to a one-on-on situation. Prepare for the meeting so it is productive. Even if you only have three items, list an agenda, a starting time, and an ending time. Do your best to stick to your agenda and time schedule. This may be their first glimpse at your work style, so put forth the effort to make a good impression. As a start, cover the following items about yourself: ? Brief work history - they want to know you are qualified and credible. ? Your work style - are you hands-off, or do you love every detail. This helps guide how they will interact with you. If you like to hold monthly status meetings, tell them that. ? Your vision for the team - it may be early in the game, but they want reassurance that their leader knows where they are headed. ? Your expectations - in a group setting, this will be general. If missing deadlines is an offense punishable by death in your book, let them know up front. Do you like people to question decisions? Do you like unsolicited feedback, or shall they wait till you ask? Make sure you allow some time for them to ask questions. Encourage dialogue and notice the dynamics of the group. Spot any trouble areas, and note any strength you want to leverage. I have been plunked smack dab in the middle of about half a dozen different work groups in my career, and this approach has always served me well. It's impossible to lead when others choose not to follow. Then you are dragging them behind you and that's a lot of work. First set the foundation so they are willing and eager followers, and leading becomes a breeze. © 2004 Inez O. Ng ABOUT THE AUTHOR: Are you struggling with the responsibility of management? Personal Coach Inez Ng has worked with professional seeking a smooth and rapid transition from manager to inspiring leader. While focusing on specific areas, her coaching positively impacts all areas of her clients' lives. Learn more about coaching with Inez at http://www.RealizationsUnltd.com NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send me a copy of your reprint at mailto:Inez@RealizationsUnltd.com
MORE RESOURCES:
Google News |
RELATED ARTICLES
Take It To The Customer In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. Marketing Operations Elevates Public Relations and Communications Professionals Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to improve performance and measure ROI through sustainable processes, best practices and clearly-defined metrics. Be Prepared for Marketing For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. What Does Your Logo Color Say About Your Business? And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. Top 9 Strategies To Attract More Clients Now 1. Advertise in trade journals, ezines, and web sites that cater to your ideal client. Top 5 Tips For Media Selection Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. Avoid These 5 Web Site Blunders! The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix. Tricks of the Trade: Design your Booth for Maximum Impact The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. Non Products Exist in this World "Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. Measuring the Return on Your Direct Mail Investment In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. Joint Venture Marketing: What and Why What is a Joint Venture? A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Usually with a specific project or goal in mind. Customers Are Like Vampires No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. Secret of Strategy - Part 1 A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. What Is Multi-Level And How Should It Be Worked Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. Spike TV - Know Your Audience What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of knowing your audience and giving them what they want. Use a Guarantee In Your Headline To Increase Trust Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. Networking Magic YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. Low-Cost Marketing With Postcards Here's a simple way you can generate lots of sales leads .. Ten Easy Marketing Tasks You Can Do NOW Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. Trade Show Promotional Products - Boosting Booth Traffic I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn't know it yet. |
| home | site map |
| © 2006 |