| |
| |
|
Marketing Information |
|
|
|
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough transcript of the conversation. Think about it? (Telemarketer) Hello, Mr. Yuille? (Me) Yes? Mr. Yuille, it's Tracy from XYZ marketing (names changed to protect the innocent). Yes, Tracy, Mr. Yuille, I'm calling to update our mailing list. Yes, Can I just take a minute to check some details? Yes, but let me ask you; what do you want to send to me? Ah, well, I'm just new here and all I'm supposed to do is check the database information is accurate. Can I ask you, is your Company name IMA Group and is your postal address still PO Box ? (Interrupting) Tracy, let me ask you again what mailing list is this for and what do you want to send me? Uh, well, I don't know. I'm just a casual employed to make these calls ? Thanks, Tracy - can I ask you to find out what they want to send me and call me back so I can decide if I even want to be on this list? Uhm, no, I'm sorry but I don't know who I'm doing this work for. I'm calling from home and it's for an agency. If you like, I can delete you from the list. Good idea, Tracy, thanks. Bye. Goodbye Mr. Yuille. There's a very simple message here to anyone running telemarketers: Tell them why they're doing it. It's part of what I call the "Bullet-proofing" process. What it means is that every member of your team has to know what you're about. Each one of them needs to have a 30-second "Elevator Speech" they can deliver on cue to explain your game plan and why it's of benefit for the listener to keep listening. This experience demonstrates the value of opt-in lists! © James Yuille, Brisbane, Australia, 2004. About the author: James Yuille is a sales and marketing consultant and trainer with over 32 years experience. He is based in Brisbane, Australia. His free weekly sales and marketing newsletter provides topical information for business owners and salespeople. Find out more at http://www.jamesyuille.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How To Start With Absolutely Nothing And Create Wealth online in 30 days or less. Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use. Does Your Marketing Plan Need Changing? Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. What Is Better Than FREE? Oh come on! FREE is free. Zero, zip, nada, zilch. Two kinds of Advertising for a Marketing Strategy Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. How to Use Direct Response Post Card Decks as a Valuable Market Research Tool Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics.. The Secrets of? A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. Beyond Fear And Greed: Emotions That Sell Fear and Greed. The stock-in-trade of sales. Corporate Gift Tips To Wow Clients & Associates 1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this. 10 Tips to Grow Your Business Plain & Simple "Try not to become a man of success but rather to become a man of value." Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential. One-A-Day Marketing Vitamins Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business "Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to write it out in black and white. Marketing Without Ego Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way. How to Brief a Marketing Agency A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. Niche And Grow Rich Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online. Are Keywords Destroying the Flow of Your SEO Copy? With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. Business Marketing Strategies For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Marketing Effectively to More Than One Audience What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. Advertising Campaigns That Get Results "Advertising doesn't work." I hear it from my clients all the time. Market Yourself as the Expert As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field.
|
| home | site map |
| © 2006 |
