| |
| |
|
Marketing Information |
|
|
|
Meaning and Marketing - The Eye of the Storm
It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained on task and kept her Third Grade Pupils in line. But she doesn't have to work too hard at it. She weighs 200 Lbs and if she ever grabs you and shakes you, and you can see the buttons on her blouse coming at you at almost the speed of light, so much so that you end up hypnotized and your brain feels like a pea soup - this is something you're not going to forget any time soon. It can happen. Believe me. It can happen. So you had better behave. So the pulpils sit real quietly, very quietly at their desks, and look at the clock 3 feet up the wall above the black board behind Mrs. Smith's large self. Sometimes, Mrs. Smith, grows tired, sits in a chair in front of the class, spreads her legs just a bit so that you can see her thighs and a thin sheet of white to hide her crotch. The pupils sort of smile at each other as they lay their heads in their arms and peer away. To amuse herself and the class, Mrs. Smith talks about her son George and what a good boy he is. He's her only son, her only beloved son, and they know it...have heard it time after time after time. And this kid can do no wrong. AND THEY BELIEVE IT! About half-way through the school year, Mrs. Smith brings her 3 year old Son to class to spend the day, and that's an experience none of them will ever forget. He's hyperactive and makes a wreck of the whole day for everybody. And Mrs. Smith never punishes him even one time. How does he get away with that? THEY WANT TO KNOW BUT ARE AFRAID TO ASK. The pupils, however, don't lack for amusement on the day when George is present. He's an Amusement Park Incarnate. But this is now on a different day. It's now the future, after George, and... It's 10:00am and recess is only 30 minutes away. Mrs. Smith gets up from her chair, picks up a piece of chalk, and begins the most seminal lesson in all human history. She has already taught the class about conjugating verbs and now she is going to teach them how to conjugate the verb "To Be". And she writes on the blackboard as follows: Singular Plural 1st. Person I AM We are 2nd. Person You are You are 3rd. Person He/She/It IS They are Mrs. Smith doesn't know it, but she has just placed the name of the Creator of the Universe on the black board and the Creator is very pleased because He/She/It likes to be seen, especially by children. The Name is - I AM. However, Mrs. Smith is squeezing the chalk a bit too tightly because she has just had a thought about George and the Lord of the Universe is feeling the pain. I AM has never felt so much pain since the "Big Bang". Let's just say that IT IS - right now - is having a case of upset stomach. (This is only a metaphor, of course, but it is as good as any. When it comes to I AM, be careful. Just use metaphors) Mrs. Smith feels the chalk getting hot in her hand. She looks at the chalk and is mesmerized. She trembles because IT now has a light pink glow to it. Suddenly, like in the movie Star Wars, an image of a person appears on her left and another image of another person to her right. The person on her left is Greek. She's sure of it because she has a replica of an ancient Greek Vase on her mantle at home with a picture similar to his on it. Because George is only 3 years old and can't reach it yet, the Vase is still in one piece. Mrs. Smith takes comfort in that remembrance even in the present moment with this "stranger" standing to her left. Her focus is amazing. To her right, again, out of nowhere, has appeared an image of a 19th Century Scientist with a head full of graying unrulely hair. She recognizes him too from his picture in a recent issue of Life Magazine. Also, she has read about him in science books since her own 5th grade. (Mrs. Smith likes to read and she likes to read, of course, to you know who...) She looks at them both, turning her head one way, then the other way. Then she looks again at the chalk in her hand, which has now dissolved. It is now a thin film of white spreading up her hand and arm beneath her blouse and shows no sign of stopping. If this keeps happening, she is going to look like Casper the Ghost and she knows it. The pupils meanwhile see nothing, hear nothing, but do catch a wind as at an Exit at the ground floor of a Skyscraper and an odd smell. Still, they are watching the clock very, very carefully, as they always do. The Scientist on Mrs. Smith's right whispers into her ear - "Hurry, you must run and save the children." The Greek on her left says nothing, but has a look of profound sadness on his face because he would wish to take her place. But it is too late for that and he is feeling very unlucky. But he is there to grant her moral and spiritual support and to be a witness to this great event. It's suppose to be a privilege, but... "Why could He not have been 'Chosin'?" (One of my Links) Meanwhile, I AM, back at HIS?HER?ITS? Castle, is doing some quick math. With not even a moment for thought, Mrs. Smith bolts from the Classroom. The children are in shock because their teacher has just disappeared. Vanished! Also, the Door to the Classroom has vanished! Did I AM borrow the door? They are now feeling a slight tingling in their ears, but nothing more, and there is very little dust. Where is Mrs. Smith now? Mrs. Smith is free of the building and is flying faster than Superwoman. In two seconds she is over Pilot knob. Another five seconds, she is over West Virginia; another five, she is over Canada and gaining speed. Moments laters, she is 1,000 miles high over the North Pole and heading into outer space in an almost perfect straight line. But she just keeps on moving. She doesn't know why. She only knows that she MUST. It's almost as if she has the energy of George inside of her to drive her forward like a supercharged engine. It's an interesting feeling! Now what she doesn't know won't hurt her. She's fast approaching the Speed of Light, 186,000 miles per second. She now has shattered the Speed Limit of the Universe and there are no Star Wars Cops to catch her or pull her over. But she keeps on running and running and running. Her body is now the size of a Proton, but with the same Mass plus the Door - 239 lbs. She feels nothing, sees nothing. She just knows that SHE IS and that's all that matters. Now she knows, without knowing it, what Plato wanted. Time and Space have been left behind and she is now approaching an Unknown quantity - the Speed of Light squared. She is now located somewhere beyond the farthest galaxy 20 billion light years from earth and she is fast approaching the edge of the Universe. Of course, as in any good movie, or in our Imaginations, she penetrates the hymen of the Universe One Hundred Trillion of a Trillionth of a Second before she reaches that magical threshold of speed. You know enough math to figure it out - her body mass plus the door, 239 lbs, times the speed of light squared. It's not much for I AM to work with, but it's just enough. Thank you, Mrs. Smith. Thank you! Suddenly, there is a Terrible Singularity. There are no laws or rules or theories of any kind, nor is there language. The temperature is so hot, it's cold, but if you want to know - its around 6 trillion trillion degrees Fahrenheit. A brand new universe has just been born beyond the boundary of our own and it is growing temporarily, until the temperature cools down, at a speed much faster than the speed of light in any direction it wants to. As this new expanding Universe cools down, 'ittle, bitty particles much smaller than atoms will form, and these will somehow find each other and get together and make hay, and you know the rest of the story.... don't you? No you don't. Neither do I. You see, the Imagination is Infinite. I AM smiles at the Greek Man and at the Scientist and says, "You've done a good deed today and I sure do appreciate it." And I AM is feeling much better already. However, a second thought comes to MIND. I AM looks around Himself/Herself/Itself and wonders, "Where's George?" Then, just as suddenly, I AM disppears,as if HE IS is running for His/Her/Its own life. The Clock in the Classroom now stands at 10:30am. and the children have gleefully gone outside to the play while the Principal goes in search of Mrs. Smith and the school custodian. End of Story, except that.... "Whoa!" to all you Marketers! Before you go out to the Play Ground of Life to do your business, I want to make sure you have learned this lesson well: HE IS. Therefore, YOU ARE. HE IS is in you; YOU ARE are in I AM. What are you going to do with I AM? More importantly, what is I AM going to do with you? How much POWER do you have? (You will need some scales to find out exactly if you are caught up purely in the physical world) What are you going to do with it? I have just walked out my back door. It's @ 7:00am. A fall Spider has woven its web. Trapped inside the web is a lightning bug. The Spider devours the glowing bug. I have never seen this before. It is a Sign and a Wonder. TEST: How much power does the Spider now have and what is She going to do with it? (Answer to be provided in Meaning and Marketing: The WILL) Resources: Other Articles in this series Under the title of Meaning and Marketing: The Hurricane, The WILL, the Links, the Trigger Plato's "Apologia" Five Dialogues Plato, G. M. Grube, Grube G. M. A. (Translator) The Bible, Exodus, Chapter 3:14 The Bible, Gospel Of John, Chapter 8:58 The Bible, Gospel of Mark, Chapter 10:15 (That's A.M. EST) E = mc˛: A Biography of the World's Most Famous Equation David Bodanis Einstein in Love: A Scientific Romance Dennis Overbye Dear Professor Einstein: Albert Einstein's Letters to and from Children Alice Calaprice (Editor), Foreword by Evelyn Einstein Chosin: Heroic Ordeal of the Korean War Eric M. Hammel THE TRIGGER: http://home.hawaii.rr.com/chosin/Main.html Paul Snell lives with his wife, Jean, and younger Son, Steven, and their dog Blackie, in Lexington, NC. He is a former Presbyterian USA minister and has been in Network Marketing full time since 2002. Paul, at the age of 61, has recently been diagnosed as Bi-Polor with A.D.D as a minor component. He, with the encouragement of his great Mentors at the PowerShift Loop, is an Advocate for the treatment of mental illnesses - all kinds. Go, Larry King live! You can contact him at psnell100@excite.com or visit his website at: http://www.BestBizOpps.info
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Make It A Threesome What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial:YOU CAN MAKE MORE PROFESSIONAL CONNECTIONS IN LESS TIMENetworking can become very time-consuming and expensive -- especially if all you ever do is have lunch or dinner with one person at a time. How to Set (and Get) the Right Prices Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Marketing Strategy and Template for Independent Professionals Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy. Are Your Brochures Worth The Paper Theyre Printed On? Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. Marketing Gurus : Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. Attracting Clients With Ease Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them. Fail Your Way To Small Business Marketing Success! Are you willing to fail your way to great marketing Success?Success is a learning process. It's an ongoing process - a continual quest. Utilizing Your Best Hidden Asset To Increase Sales You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you probably aren't using it to its full potential. 7 Ways to Evaluate Your Marketing Plan Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking. Five Tips to Make Your Marketing More Creative Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Does Your Marketing Plan Need Changing? Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. How to Avoid the Line Extension Trap If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Why You Buy, Part Two More of the findings of the recent studies in behavioral economics:Webers LawA change of stimulus is more emotional and motivational, according to the base: Most subjects tested would drive across town to save $10 on a $20 item, for example, but not to save $10 on a $500 item. The lesson for sales people? If you won't lose a sale on a thousand-dollar couch over $10, sell the other benefits of the couch in your sales pitch. Top Five 2004 Required Marketing Tips Needed to Succeed When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted. Marketing Success - Marketing Strategy - Brand Identity Guru Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. Packaging Trends You Cannot Overlook (Part #2) Part #26) Food safety is becoming paramount.What this means to you: No longer are the words tampering and bio terrorism buzz phrases. Consistent Marketing Provides Big Rewards Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency. Networking Magic YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. When The Stars Align - Choosing the Right Entertainment Savvy event producers follow the Golden Rule: know thy audience. When they set out to create a special event, the first thing they do is slip into the shoes of a typical guest. Advertising Campaigns That Get Results "Advertising doesn't work." I hear it from my clients all the time.
|
| home | site map |
| © 2006 |
