| |
| |
|
Marketing Information |
|
|
|
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. This lady said, "I don't know how they got my name but I sure am pleased to have found out about those beautiful plaques, my daughter just loves them." THAT is direct mail advertising at work. If you have a product or service that needs exposure you can mail 1,000 or more sales messages at reduced postage rates. That's a savings of at least 14 cents on lettersize and 51 cents on oversize for each piece by using Canada Post's Addressed Admail? postal option. Postage could be even lower but that depends on your list. Mailing in quantities of 1,000 or more can present you with challenges you never thought about. That is why Sasha Peters has written a simple, easy to use guide book that explains all the intricacies of using addressed admail?. Your list, the various postal options and how to work with a mailing service all work together to make your mailings go smoothly. The thing you have to keep in mind is that before this book there was no one source for learning all you need to know. You basically had to learn through trial and expensive error. Sasha has been in the mailing business for 16 years and discovered that businesses need something to guide them through the processes. With technology and mechanization advancements, there is an even greater need to understand how it all flows. Mailing costs can increase from $25 to $80 a thousand all because the envelope has a flap in the wrong position. One company's mailing costs were decreased quite substantially. They mailed 20,000 newsletters bi-monthly. By alerting them to a postal option they weren't aware of, they saved $2,500 in envelopes and $1,200 in mail processing fees for each mailing, a $22,200 annual savings! Whether beginner or advanced direct mail user, getting the whole picture ensures your mail a) gets delivered, and b) goes out at the lowest postage rate. This report was written by Sasha Peters who has 16 years experience in the direct mail industry. She is the author of Smooth MAILING, a comprehensive guidebook for using Addressed Admail in Canada. Visit www.bulkmailcanada.com for more bulk mail information and free tips on how to mail in large volume. Tel: 604-729-1300 Email: info@bulkmailcanada.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Chamber Of Commerce Meetings If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Communicating Our Attitude The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either. Be Prepared for Marketing For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. Niche with Passion and Reap Your Financial Rewards One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them. Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.So now you have to decide what you're going to write or speak about. Contrarian Marketing at Benettons Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U. Dont Advertise Your Business - Market It! Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Target Marketing - What Are You Aiming For? Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. How to Set (and Get) the Right Prices Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Ditch Coupons Before Customers Ditch You Everyone wants to feel like they're getting a good deal. Merchants often attempt to capitalize on this desire through coupon offers, rebates, and "special discounts. Keeping Marketing Simple / Ten Simple Steps 1. Business CardsIt is very important to market yourself via business cards. Questioning the Data of Demographic Off The Shelf Marketing Products I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of the anthrax scare. Even customized lists are of little value. How Simple, Small Changes Can Add Real Money To Your Pocket I want to share with you a story. This story happens everywhere and everyday in America . So What Do You Do? Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Put Your Marketing To The So What? Test Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. Nine Advance Networking Skills for Seasoned Networkers A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after so many years can tire and drain anyone's excitement. Trade Show Promotional Products - Boosting Booth Traffic I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn't know it yet. Connecting With Your Clients Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers. How To Start With Absolutely Nothing And Create Wealth online in 30 days or less. Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use. Package Your Products for Thunder Thigh Women - Big Butts Too Wake up women (and you men too). I think we are seeing light at the end of the tunnel.
|
| home | site map |
| © 2006 |
