| |
| |
|
Marketing Information |
|
|
|
Market Yourself as the Expert
As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you. Use these tips to market yourself as the expert in your field. Write tips sheets - for your clients, prospects and the media. Write and publish articles in magazines, newsletters and newspapers. Write letters to the editor expressing opinions, advice and clarification. Publish your own newsletter. Write a book - the best way to be seen as the expert. Send out regular news releases. Be interviewed by the press. Sponsor a contest or award. Make speeches to service clubs and associations. Offer information seminars to prospects and clients. Stay informed and leading edge on your area of expertise. Offer your clients extra 'free advice from the expert'. Earn designations and awards from your industry or trade associations. Seek out the top experts in your field - know and get known by them. Act, sound and feel like the expert you want to be - confidence is powerful. Find a mentor you admire who can help you and make introductions. Seek out leaders in other businesses to trade ideas and do joint promotions with - we judge you by who you hang around with. Why market yourself as the expert? Clients come to you and you can charge more money. Excerpted from the national bestseller, Secrets of Power Marketing. © George Torok, co-author, works with organizations to help them grow. He offers keynote speaking, training and consulting programs that help you stand out from the competition. You can arrange for Torok to work with you by calling 800-304-1861 or for more information visit http://www.Torok.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Use Events to Market on the Internet Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day?Try something different - an event!Events have a number of benefits over standard marketing approaches. Some of these benefits include:Events are perceived as informational and are often more accepted than sales pitches. Notable News - Its Not About You! You enjoy what you do. In fact, you love your product and want to tell everyone about it. Discovering The Benefits That Hook Your Prospect Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features. Knock, knock. Whos There? Your Target Market, Are You Listening? Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times frustrating to cope with at the time. Is this occurring in your marketing? Oops, no one wants to think of their business as turning a deaf ear to their market. Judge Rules in Consultant's Favor with 80-20 Rule I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. Online Communities - A Marketers Wildest Dream and Worst Nightmare! Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More) Used the right way and with the right audience, postcards often outperform their mailbox "competitors" in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here's why postcards are so effective. 10 steps to promote your business 1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly - relatives, friends, ex-colleagues etc. Questioning the Data of Demographic Off The Shelf Marketing Products I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of the anthrax scare. Even customized lists are of little value. Doing it with Class! Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time. Getting the Maximum Marketing Mileage Out of Your Nametag As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag. Sell Your Name, Not Your Product Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers". Five Marketing Tips to Double Profits It's a startling fact: almost all entrepreneurs aren't marketing their businesses effectively. Marketing goes much deeper than advertising. Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them. 10 Ways to Get Your Flyers Noticed An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered. Direct Mail Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now. Attract Your Dream Customer Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. Be a Smarter Marketer - Learn the L-A-W for Trade Shows People attend trade shows because they are in a specific industry and want to learn more. They want to know what's new and how you will help them. How to Leverage Your Most Powerful Marketing Tool Second in a series of three articles:What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis?and not spend a fortune in the process?If this sounds too good to be true, then you've not mastered the art of leveraging your firm's online strategy. A web site is one of the most unique and powerful marketing tools you have, if you develop and use it correctly. Todays Definition of Marketing. Has It Changed? With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists.
|
| home | site map |
| © 2006 |
