| |
| |
|
Marketing Information |
|
|
|
Business Cards and Business Etiquette
One of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic requirement for being liked by people is to have proper business etiquette. We all like to be in companionship of well-cultured people and etiquette is one of the most important components of culture. Understanding business etiquettes help you to deal confidently with your customers and business acquaintance and build up a good rapport in no time. The scope of business etiquette is vast and beyond the scope of this article, however, we can definitely discuss one very common but extremely important etiquette issue that businessmen often comes across; exchanging business cards. In most part of the world, business cards are used to provide or get contact information and other necessary personal details of your business acquaintance, however a lot depends on how the business card is handed over or the way the receiver treats the business card that he receives. There are certain countries that have a set norm about receiving and giving business cards however, the general etiquettes of business card exchange that is followed all over the world can be summarized in the following points. a) Always get your business cards printed in very high quality paper and get the designs done by professionals. A business card is not just a piece of paper carrying your contact information but it's a branding tool for your company. b) Business cards an internationally accepted means of providing the necessary personal details to your business acquaintance. When you are going for a business meeting or a social gathering make sure you have good number of business cards with you. c) Try to exchange your business cards either at the beginning or at the end of the meeting. d) Whenever you receive a business card, make it a habit to study the business card and comment on it. If you have any doubts always clarify the doubt before putting it away. This shows that you are paying proper importance to the person who hands over the card to you. e) If you are traveling to some foreign country where English is not the primary business language, it is advisable that you get the backside of your business card printed in the local language. It is also expected, that while handing over the business card to some one you keep the side with the foreign language version on top. f) Do not try to thrust your business card at anyone with whom you are hardly acquainted. Business cards are exchanged only after both the parties express their interest to be in contact with each other. g) It is good to add a tag line or mention the USP of your business on your business card, but make sure that in the process, you do not turn it to a mini billboard. Other than this general etiquettes of business card exchange, there are certain etiquettes that are specific to certain countries. Two of the most remarkable instances are found in China and Japan. In China, it is the general etiquette to hold the business card in both hands while offering it to somebody and you should never write on someone's card unless you are told to do so. It is customary in China, to mention your title in the business card and it is preferred if you have one side of the business card printed in Chinese with golden fonts as gold is considered to be an auspicious color. In Japan, the accepted rules of business card exchange are somewhat opposite to China. Here business cards are always received in two hands but can be offered in one hand. Business cards are treated with the same respect as that of the actual person. Business cards should mention the title of the person as much emphasis is given to status and hierarchy in Japan. Business cards are one of the most powerful marketing tools for your company. If you know how to use the cards to their best advantage you can be sure that they will give you multiples of what you have invested to get those business cards done. Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Want To Be A Stronger Marketer? Work Your Marketing Muscles! You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Help! What Happened? Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gain some control over events and the best way to gain control is to know what makes things tick . Unleash the Power of Post Cards Direct mail marketing is essential for a business to survive.Choosing the correct materials can make the difference between success and failure of your marketing campaign. Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. Corporate Cleavage I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage". Deceptive Marketing and Procrastination Procrastination is every marketers worst nightmare.This applies on three fronts. How to Get a 100% Return on Your Marketing Investment Guaranteed! One of the most effective ways to market your products/services is to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services. The Real Path To Big Bucks On The Internet! "Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life. Finding a Brochure Printing Company A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range of printing and marketing services. After Your Postcard Mailing: Follow Up with Finesse I've heard a lot of people lament the fact that they just sent out a big postcard mailing, and, alas, no one called. Hey, it's happened to me. How to Run a Successful News Release Program Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. How to Really Get Your Customers What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to.You need a list of people or businesses to send your postcard offer to. How Price Gouging Can Hurt Your Business "Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it. So You Want To Cut The Crap And Get Into The Money? So, youve been around for a while, and maybe even made a few bucks, but you still need something.. Winning At Business With Your Marketing Game Plan Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. Your 30 Second Commercial This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. 10 Proven Ways To Accelerate Your Profits 1. Make copies of your web site in many different languages. Using a Contact List Profitably Part One In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it. Stretch Your Marketing Reach One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.You can provide valuable content to your customers and potential customers with an E-Zine. GoogSpy: Business Counter Intelligence for Everyone So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one.
|
| home | site map |
| © 2006 |
