Marketing Information

Make More Sells With Colors


How Colors Effect Our Emotions?

One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Some colors effect us more then others but they all have their own individual properties that effect the way people feel.

All colors don't effect all people in the same ways, however, there have been extensive studies done that show how colors effect the majority of people in the same ways. As with all rules, there are exceptions, but to ignore the power of colors would be to ignore an essential element of a good website design.

Another extremely important element to colors is not only the properties or emotions each color conjures up in each of us, but also how combinations of colors make people feel. And to further complicate your perfect color selection you also have to be concerned with the fact that people have to be able to read your content or the most beautiful color in the world will be for nothing. No matter how important the content on your site may be to someone, if they can't read it due to bad color selection they will leave in search of another site to serve their needs.

Here are only a few colors and what emotions have been shown to be raised with each.

Green jealousy, good luck, and harmony
Blue calming, peaceful and builds trust
Red color of action, anger, Love, impulse and impatient
Purple nobility, spirituality and creativity, passion
White pure color, innocent and clean
Black serious, mysterious, mournful and lifeless
Yellow happy, cheerful and joy
Orange positive, enthusiastic and warmth

People believe you can even see colors in music, one thing is for sure though, colors cause a physical and emotional reaction in each of us. Colors can cause headaches, sickness, relaxation, pleasure, tension, passion, peacefulness or irritation.

There are literally hundreds of sites dedicated to the research and insight into colors and the reactions they cause in the people viewing them. We'd suggest that you do as much research into this area of your website as you can stand as in the long run it will pay off in sales or return visits to your site.

Janeth Duque Website Design


MORE RESOURCES:

RushPRnews.com (press release)

SimplyCast Unveils the Worlds First 7-in-1 Marketing Platform
RushPRnews.com (press release)
Dartmouth, NS (RPRN) 03/15/10 — - SimplyCast.com, a leading provider of multi-channel interactive marketing software and services, is pleased to announce ...

and more »


Visible minorities treated differently: Poll
Toronto Sun
The Leger Marketing poll, conducted for the Association for Canadian Studies and released exclusively to QMI Agency, found that 62% of those polled believe ...

and more »


Boards engage in advertising fight for students
Ottawa Citizen
Eastern Ontario's French Catholic school board has launched an ambitious marketing campaign ...
The battle for Ontario's childrenOttawa Citizen

all 4 news articles »


Making the most of marketing might
MiamiHerald.com
She now takes her marketing message mom to mom. Taylor, a mother of two boys and an actress, was a semi-finalist in last year's Business Plan Challenge for ...



Claire Beale On Advertising: Fighting crime is clever marketing
Independent
Adland's cynics had expected the recession to put a brake on all those fluffy marketing initiatives designed to tell consumers how green and caring the ...



Marketing this budget -- a new era in PMO messaging?
CBC.ca
Jim Flaherty's budget last Thursday lacked what I'll call obvious Muttartian marketing moves. (This throne speech and budget, I suppose, are the first ...

and more »


Product Reviews (blog)

(Post) Modern Marketing Myths: Busted
ClickZ News
Today, I'll take a stab at busting these common digital marketing myths. This is by far one of the most common myths. In many ways, it's not unlike the ...
Marketers make most of social media for NCAA promotionsUSA Today
A social tool to boost commerceBusiness Times (subscription)
Businesses urged to take advantage of nine million Australians using social mediaSmartCompany.com.au

all 21 news articles »


Globe and Mail

Olympic marketing winners and losers
Globe and Mail
There are three ways to measure success in branding and marketing, and they are sequential: What, how and how much? Published on Tuesday, Mar. ...

and more »


Arlene Dickinson: The Den's storytelling Dragon
Toronto Star
"My first reaction was that it was for people who didn't care about content," says the 53-year-old entrepreneur, motivational speaker and marketing maven. ...

and more »


Caribbean Net News

Antigua-Barbuda PM supports regional marketing campaign for tourism
Caribbean Net News
It was in July of 2008 that the Caribbean Community (CARICOM) Heads of Government agreed to set up a US$60 million fund which would be used for marketing ...

and more »

Google News

home | site map
© 2006