| |
| |
|
Marketing Information |
|
|
|
How to Promote Yourself Or Your Company Through Award Competitions
There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting. http://www.womeninpackaging.org/ With all the awards programs out there, how many of you incorporate that into your marketing plan? Yes, I know it's a lot of work but the benefits you reap outweigh the effort invested. What can an award do for you besides making you feel good? For a start it can lend instant credibility to your or your company. Just think about the words "award winner." Doesn't that sound important? Wouldn't you like to see that phrase beside your name? Awards make a good visual to. If you are given permission, use the award's logo or banner in your promotional material or on your website. So, how do you utilize the award and promote yourself in your marketing plan? First you have to make sure you let others know about the recognition. Announce your award to the media, clients, prospects and employees. Write a press release both before and after the competition. Even if you don't win you can showcase the competition in your material. Just making a commitment to submit is worthy of special notice. Receiving an award is a good way to get points from the boss. In fact even being a runner up or a nominee is fodder for self-promotion. For example, I received a full page promotion in a local magazine mailed to executives in Atlanta when I was a nominee for an award last year. Second, don't set the award on the shelf. Use it to continually reinforce your success. Incorporate the award into your promotional material. You can add your award just like a certification to your business card and stationery too. Third, use the competition's format a means for evaluation. Entering a competition can give you valuable independent feedback on your performance. Having an external judge review your efforts and provide feedback is worth the entry fee alone. Winning an award is an opportunity to prove to your customers and suppliers just how successful/creative you are. Remember this is an independent and prestigious endorsement of the quality of you and your company. It functions as well as testimonial Finally, celebrate! Awards generate confidence and pride in employees throughout the company. Have a party to celebrate the accomplishment. You can use an award as a reason to hold a company event celebrating the accomplishment. Don't forget to invite customers and potential customers. Awards can open doors - to new suppliers, customers, investors and partners. Enter a competition and see how quickly you end with another great promotional opportunity. JoAnn Hines' specialty is PACKAGING PEOPLE.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Behold the Power of the Tip You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. How Do You Get Past The Gatekeeper? The best joint ventures are with people in your own network - those that already know, like and trust you. However, there's nothing to stop you from partnering with "cold" contacts - those you've never associated with before, and you would therefore need to build a relationship with. The Future of Marketing Part 1 It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more. Do You Have This Important Tool in Your Marketing Arsenal? Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. If You Do No Other Preparation Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Teaming Up Marketing and Sales The Pitchers: SalesLet's say you have a new baseball team in town and it's almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process Want to know the simple way to get all the business you could ever handle? Charge almost nothing.That's the approach employed by busy fools anyway. Marketing Strategies: What Choices Do You Have? Most business people want to see improvements in sales and profits. But how do you get there? What choices do you have?To build your business there are four strategic options that must be considered:1) Sell existing products to existing customers. Keeping your Business Card visible Famous quotes that keep you thinking.Have you ever listened to a speaker and they say something that you want to make note of and use later? More than likely, you will write it down and then file it away, never to be uttered again. Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write? Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.After all, it's the headline that gets your reader to stop and read further into your sales copy. Mail Orders Most Common Mistakes THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefs about the mail order business. To belive in any of them can be dangerous to your pocketbook. Radio Advertising Works With These Tips! Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Supply And Demand And Marketing According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but they don't understand advertising is focused on demand. Just because we have an available ad doesn't mean we have to sell it. Getting Personal - Innovative Marketing for Small Business Owners The small business marketing strategy you can't afford to miss Everyone loves a story. Even if you don't particularly like reading them chances are you love watching them, either on TV or at the movies. Creating Great Charts for Persuasive Trade Show Presentations A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. Boost Profits: Market to the Gay Community Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. Using a Contact List Profitably Part One In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it. There's More to Marketing ROI (return on investment) Than Meets the Eye All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think. The Secret to 100% Success With Your Marketing There's a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you'll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces. Make It A Threesome What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial:YOU CAN MAKE MORE PROFESSIONAL CONNECTIONS IN LESS TIMENetworking can become very time-consuming and expensive -- especially if all you ever do is have lunch or dinner with one person at a time.
|
| home | site map |
| © 2006 |
