| |
| |
|
Marketing Information |
|
|
|
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities. Our busy lifestyle keeps many people from eating at home on a daily basis. Gone are the days of the sit down dinner with the entire family. When these occasions due occur it's usually a holiday or a special occasion. What this means to you: People are looking for smaller sized packages and are willing to pay a premium. An example is the 3-pack baking potato; quality potatoes in a three pack that can cost as much as a 3lb bag. Why? People don't use three pounds of potatoes before they go bad. 2) Time is not on your side. Consumers are looking for the quick fix. The ready to eat or with minimal preparation market is booming. People want products that require little or no work but still taste good. You will notice the shrinking of the fresh meat counter in favor of the pre-seasoned, easy to prepare, or ready to eat meats. The proliferation of products is amazing. Convenience is mandatory not just an issue. Banquet, the longtime staple of frozen TV dinners, has introduced new crock pot frozen meals. Grab-and-go packed carrots and celery produced by California-based Ready Pac will appear in grocery stores this summer. Ready Pac is also selling ready-to-go "bistro" salad bowls - Cobb salad, chicken caesar, blue cheese. They keep meat and other protein separate from greens. It comes with a fork and dressing and is ready to tuck into a lunch bag. Del Monte makes grab-and-go cups of fresh-cut fruit that are sold in convenience stores. Important info: The prepared meals market will grow by 16.5% over the next five years, forecasts research and markets. What this means: Products need to be simple to prepare or almost ready with minimal food preparation time. The easier you make someone's life, the more loyal the will become to your product. Keep thinking about all the top tier restaurants that are offering take out service. 3) People are becoming more health conscious and really are learning more about what they eat. How many diets have you read about this week? Is the low carb craze in or out? The low carp craze and the trans fat concern are just two of the recent trends. What this means: Products that contain unhealthy fats or other ingredients are being scrutinized. Companies are providing reduced calories versions in addition to regular product offerings. People shop for healthier versions of products they used o buy. Even fast food companies are taking notice with healthy new product offerings. Watch for continued growth in this category. Pay attention to ingredient panels and special information tags such as "contains no trans fats" or "only X carbs." 4) People are looking for products they can access on the run. When was the last time you or your significant other went to the store and purchased everything you needed for the entire week? Make it easy to purchase. Consumers are buying products in unconventional places like a drive though with take out service; a convenience store with high caliber products What this means: Unconventional types of retail outlets, such as convenience stores, are experiencing strong growth. 5) People are spending money to treat themselves to a little luxury. Feeling a little neglected or sorry for yourself? You deserve something special and you are not alone. Luxury purchases are on the rise. People are willing to buy expensive treats for themselves for daily use not just for special occasions. Important info: Last year the typical luxury consumer spent $33,188 on average buying luxuries, an increase of 33 percent over their reported spending in 2003 of $25,010. While spending in all categories of luxuries rose in 2004, increased spending on luxury automobiles resulted in the greatest boost to overall luxury spending, according to Unity Marketing's new Luxury Report, 2005. End of Part #1 Got packaging problems? I can help. I teach people how to package products consumers will buy. I make it easy to answer your problems with email and voice consultation. Get advice from the top expert in consumer packaging Email me @packagingdiva@aol.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Greatest Business Tips are FREE The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips are well received and they are getting their name associated with "the answers are out there". Viral Marketing with a Powerful Twist What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . Meaning and Marketing -- The Links You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. The Anatomy of Hype On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said. What Does It REALLY Take to Be Making 6-Figures as a Service Professional? Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and packaging or different author repeatingsomeone else's list. Putting Your Website to Work Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. Self Promotion Brings Business Success Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. Simplicity In Marketing In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer's thinking to develop an edge in advertising.Consumer's get confused with excessive stimulus. Massage Therapists Can Now Make More Money As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do . 10 Elements Every Direct Mail Piece Should Have Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline? When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. Making More With Existing Clients Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets - sources of additional revenue waiting to be discovered and tapped. Forward Thinkers Stay Ahead of the Curve What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don't have to put on our creativity cap to craft an innovative strategy. Build Your Business Through Networking Here's one of the most important success principles you'll ever learn. It is this: The more people you know and who know you in a favorable way, the more successful you will be in your business or profession. Promotional Lanyards to Market Your Products and Services It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard. Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away Many service business owners these days are "giving away" their business services - and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Free Publicity for Restaurants One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity. Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"Not enough information about options, alternatives and solutions to common strategiesNot enough knowledge or support to ask the right questions when researching opportunitiesChallenges in differentiating between "good advice" and "bad advice"Difficulty bouncing back from ill advised decisionsExhausting unnecessary dollar amounts for otherwise less expensive projectsNot enough resources to avoid future mistakesUnrealistic expectations about each unique component of the marketing mix and how enlisting one does NOT guarantee another.Somehow along the way the corporate mentality of "delegate everything" has convoluted the fact that small-mid sized businesses don't always have the resources to do this. Online Magazine Subscription Services Make Shopping Online Fun For Magazines If recreating the old experience of subscribing to magazines by filling out a subscription card is essential to the success as an Internet retailer, then MagMall.com takes top awards. Postcard Mania Will postcards be an advantage for you?The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers.
|
| home | site map |
| © 2006 |
