| |
| |
|
Marketing Information |
|
|
|
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra. It's up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry. 1) Understand the customer. The problem today is that one package may not satisfy the needs and requirements of all buyers. There are numerous niche markets out there that require specialized packaging. So if you are targeting one of those, do your research first. What works for one target market may not work for another. EX: Child resistant closures on medicines are almost impossible for those over 50 to open. 2) Find out what package attributes appeal to the customer you are targeting. If it's a harried housewife shopping for your product then convenience of use better be at the top of the list. Those over 50 are seeking convenience too but issues like the size of print on the package and ease of use top their priority list. Make sure your package employs the characteristics that appeal to your target market. 3) Understand how the package will be used. Families no longer sit and eat a meal with everyone at the same time. There are special diet requirements or dieting in general in most households. It's not uncommon to serve different meals to different individuals. Package sizes will vary accordingly. EX: People who travel a lot buy sample or trial size packages because they are small and easy to deal with 4) Know your customers current buying trends. Several years ago we went through the supersized phase. There are still a lot of supersized packages, however, buying trends are changing to smaller sizes in general. To package smaller does not mean less profit, in many cases it means more. Consumers are willing to pay a premium for convenience, ease of use and smaller quantity. EX: 3 premium baking potatoes in a package cost almost the price of a 5lb bag. If you live with just one other person, do you really need 5 lbs of potatoes? 5) Keep abreast of new packaging technologies. Creative new products have the advantage in the marketing world even if their technology is not new but the application is. Several years ago Metedent took the world by storm with the duel aperture dispensing mechanism. Recently a host of new cleaning products have revived interest in this type of dispensing. Look for innovate ways to combine two products into one package. 6) Watch where people shop. There is a shift from traditional retailers to new and innovative store formats. The convenience store, once considered a low end marketer, has now transitioned into store that provides premium products at a premium price. This evolved from the hurry up and go mindset demonstrated in today's shopping habits. Recent studies are showing that consumers no longer make one big trip and stock up but make several trips a week and get just what is needed at the moment. EX: The grab and go cups of snack foods convenience stores are now offering. 7) Keep pace with "hot button" packaging issues. This includes legislation too. People do really care about the environment and the amount of excess packaging. There is a move afoot to expand the number of vegetable based plastic materials used in food packaging. If packaging consumers give these products their endorsement look for other new products to surface. Legislation can change packaging mandates overnight. There have been "bottle bills," surcharges and bans on certain types of package that prohibit the use of certain packages. EX: Several fast food companies are test marketing corn-based plastic packaging materials. Ex: Ban on juice boxes in Maine. 8) Security in packaging is becoming increasingly important. This will continue to come into focus as more people become concerned about product integrity. One major security scare could force everyone to change their packaging methods immediately. Look for new tamper evident and security devices that can be incorporated into your packaging. Cost efficiencies are now making many of these devices more affordable and will soon become mainstream. 9) Competition of various packaging materials is increasing. With the imports that are readily available to the merger and acquisition mania that is taking place, keep current on your chain of supply globalization. Certain products such as plastic bags that used to be the mainstay of American manufacturing have now gone offshore. Ethic diversity both her and abroad is demanding that all packaging be multi-lingual. 10) External influence of power players. The big box retailers are driving packaging procedures and policies at retail. Mandates from these companies such as RFID tracking are in their infancy. This type of requirement could become mandatory overnight. If you want to do business with companies such as Home Depot and Wal*Mart, you will need to include the design and selection of your packaging materials. Remember, the customer depends upon you, the manufacture, as a resource. They expect you to keep up with packaging trends and technologies and provide the latest and greatest innovations the industry has to offer. Got packaging problems? I can help. I teach people how to package products consumers will buy. I make it easy to answer your problems with email and voice consultation. Get advice from the top expert in consumer packaging. Email the packaging Diva @ PackagingDiva@aol.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Marketing Tips: Free First When people think about promoting their business, the first thought that comes to mind is, "What is is going to cost?" While marketing and advertising should be part of any well-considered budget, there are a number of opportunities to market your business for free that are often overlooked.Clubs & OrganizationsMost clubs and organizations have some sort of membership directory, either online or in print, sometimes both. Measuring the Return on Your Direct Mail Investment In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. Developing the Unique Selling Proposition The "Unique Selling Proposition" advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor' offerings by developing products that have a special formula, design, or feature. The Forgotten Market There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you. Sage Advice from a Marketing Expert! An international hair-cutting chain opened a new store directly across the street from the small town's only barbershop owned and operated by a man affectionately known to the locals as 'ol'Joe'.Joe and his barbershop were fixtures on Main Street for over twenty-eight years where he had enjoyed the privilege of trimming the hair on every man and boy in the community. Non-Aggressive Marketing Ideas for Enterpreneurs Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.This leads to an inner frustation for many and inner conflicts. Choosing Networking Functions Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. How Effective Customer Surveys Will Help Innovate Your Business Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track. Costly Web Copy Pitfalls One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls. Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers are your best leads. How to Successfully Promote your Business to an International Audience Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market.But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging? How can you stand out from the crowd?The most common promotional approach is to provide brochures. Marketing Flat? Is It Your Plan or Your Vision? 60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all. Make More Sells With Colors How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Increase Repeat Business and Referrals with Direct Mail So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. The Most Powerful Marketing Weapon Ever Invented It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. Marketing as a Spiritual Practice II: Unearthing Your Potential Marketing as we know it is over. Done. Why Cutting Prices Is Like Cutting Your Own Throat Why cutting your prices is like cutting your own throat. It's the oldest sales tactic in the world? And one of the worst? Price cutting. How to Set Up & Organize Your Customer Mailing List For Optimum Results Your list of customers who have previously bought from you isyour most important asset. These are the customers who willprovide you with return business, which is more profitable thanthe first sale. How to Save Thousands on Your Marketing Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. Sell More Online By Offering a Big Fat BONUS! I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy.
|
| home | site map |
| © 2006 |
