| |
| |
|
Marketing Information |
|
|
|
Unique Gift Items - 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company. This is not to say that creativity always costs more money. In fact, a really cheap promotional item can go a long way if the right message is attached. For example, the first idea stems from a friend of mine who worked at a career school. She is ever so quirky and wanted to create a fun item for an upcoming career fair. Backscratchers Whose back doesn't itch? That's when Donna came up with the idea to get backscratchers printed with this saying: "Itchin' for a new career?" and then the school's name. Her boss through she was brilliant and approved the item. The idea was fun and simple, and it worked. People circled around the gymnasium carrying bags full of literature and actively scratching their backs. It helped that her booth also was giving away some bigger items that required people to fill out entry blanks, which kept people at the table longer. The item caught on, that everyone wanted one, even those from competing schools and businesses. This idea can be applied to any type of industry: Mortgage/Real Estate- "Itchin' for a new home?" Car- "Itchin for a new car?" Lawn care- "Itchin' for greener grass?" The list is endless- just insert your product after itchin'! Chocolate Bars There are many candy companies that will print any message you'd like on a candy bar. Unlike other items, this is one that will not last long. However, the item is still memorable. Try putting the message, "The sweet smell of success?." on it and tie it in to what you are offering. They actually will get to taste is as well, which could also be a way to write your message. ("Are you tasting success?") Either way, this is something that everyone will enjoy and is sure to get a call of thanks. (Just make sure they aren't allergic!) Umbrellas You will be graciously thanked for saving a hairstyle and new blouse when one of your clients remembers that the umbrella you gave her is under your seat. This is one item that is sure to save the day, as well as keep your logo literally in front of dozens or hundreds of people- depending on where the user is walking! Or perhaps one of your clients will keep it in his golf bag, and if it rains while on the course, other golfers will get a peak at your message as well. Some promotional items fair well just sitting somewhere, but an umbrella is something that can be used for years to come. I once got an umbrella for signing up for a newspaper subscription- and this was one of those nice big golf umbrellas- and I still have it! (It had the paper's name and comic strip characters all over it.) Umbrellas fan out to be pretty big, which means ample space to display your logo and message! There are mini-fold up umbrellas up to larger golf umbrellas. (And, there are even hat umbrellas!) An umbrella is also a form of protection, so companies with a protection-theme (insurance, security, healthcare, etc.) could get extra mileage out of this. These are just three unique ideas that maybe you never thought of. There are many more creative ideas out there to make your promotional item be effective and stand out from the rest! Cindy Carrera is a freelance creative author who's written numerous articles about PR including: business promotional items, custom promotional products and wholesale promotional items.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Avoid These 5 Web Site Blunders! The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix. Meaning and Marketing - The Eye of the Storm It's 1954. Yes, Mrs. Online Communities - A Marketers Wildest Dream and Worst Nightmare! Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. First Steps to Developing a Marketing Plan Direct Mail . . Fundraising Letter Envelopes: How To Make Them Irresistible Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. The Importance of Business Marketing Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. In last decade or so, the importance of business marketing has increased volcanically, as the advent of Internet and online business has ushered a whole new era in business. Getting Your Marketing Message Across with CD Business Cards CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. Your Ideal Client A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale. An Internet Marketing Strategy that Works You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. The Most Powerful Marketing Weapon Ever Invented It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. Strategic Internet Marketing I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Marketing Lessons From TV's The Apprentice Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines. Who Is Your Market and Where Are They? An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales. Trade Shows Are Not a Waste! According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.But, despite the abundance of opportunities that trade shows provide, many executives complain that their trade show expenditures offer little return for the investment of money and time. Marketing From Both Sides Of The Ball In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company "playing the marketing game" or "establishing a marketing game plan". Niche And Grow Rich Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online. Low-Cost Marketing With Postcards Here's a simple way you can generate lots of sales leads .. 2 Little Words That Work Marketing Magic In his classic best-seller, "How To Win Friends And Influence People," Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation. 20 Power Marketing Tips Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.Create and grant an annual award. How to Take Your Law Firm to the Next Level How to Take Your Law Firm to the Next Level Third in a series of three articlesSO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations!If you can confidently answer "yes!" to the following metrics, then you're ready to take your practice to the next level:? Is your firm's mission perfectly aligned with your market?? Do your marketing efforts create exactly the relationship your customers most want and need?? Are your services well packaged, presented with a What's In It For Me? punch, and priced at various levels?? Do you know exactly where and how to promote your firm's services?? Does your marketing system routinely and predictably create the kinds of new customers your business requires?What happens next in many successful firms, however, is not good news. Instead of sticking with what's created success in the first place, the focus shifts away from a marketing mindset.
|
| home | site map |
| © 2006 |
