| |
| |
|
Marketing Information |
|
|
|
Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually know his name, but I'm hoping you do. I'm hoping you know quite a bit about him. He's your target customer - the person most likely to buy what you have to offer. He is the person responsible for your paycheck. He pays your rent and feeds your kids. Or at least, he will, once you convince him to buy from you. But to convince him, you have to know him. Intimately. I know, I know - this is elementary stuff. Marketing 101. But you'd be amazed how many people are in business without a clue about who they're selling to. Even if you have a pretty good idea about what makes Mr. Prospect tick, you could stand to learn more. Because the better you know him, the better you know how to sell to him. Dig deep. Get way down into his psyche. What are his core beliefs? What are his fears? What keeps him awake at night? What kind of person does he really want to be? (That one is actually far more important than who he actually is. Can your product or service help him be that person?) Do you know what Mr. Prospect does with his spare time? If he's online, what newsletters does he subscribe to, or what forums does he hang out in? Once you know him better than his own spouse, you know how to speak to him. You know precisely what benefits to stress, what emotional buttons to push. And you know where to find him when you're ready to do it. Let's say Mr. Prospect is a middle aged male who works in corporate middle-management. But you dig deep, and find out that he's also typically a political junkie. You could use that knowledge to advertise in Time or Newsweek. But you're not satisfied, so you dig even deeper and find out that Mr. P is left-leaning in his politics, and has a passion for environmentalism. His greatest fear is that the planet won't be in good shape for his grandchildren. Now, you can focus on Mr. P like a laser. Skip Time and Newsweek and advertise in Mother Earth News. Send him sales letters on recycled paper, and find a way to connect your product or service to a healthy planet. Now you're pushing his buttons, and Mr. Prospect becomes Mr. Customer. It takes time, effort, and research. But once you really know your target, hitting him where it counts is that much easier. Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com/. Dramatic Copy: Copywriting That Dramatically Increases Your Business.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that caught your attention? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?As a small business owner, it's all too easy to get caught up in the hype of new marketing techniques that promise quick rewards for little cash. I'll even admit that we copywriters are trained to overcome your psychological objections to buying what we're selling so that you're ready to whip out your wallet right then and there. Sell Your Name, Not Your Product Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers". Refresh Your Web Site So you have a Web site. And so does most every business these days. Guide to a Profitable Marketing Mix You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Set Your Business Apart With A Unique Selling Proposition Unless your company has absolutely no competition now or in the forseeable future, you're well advised to find and develop a unique selling proposition (USP) that differentiates your business from all of your competitors.For you to succeed, you have to identify and understand what you or your business does or can start doing for your prospects and customers that provides them with a result that is superior to the competition's. For Market Breakthroughs, Put Timing on Your Side In today' s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk reactions to economic fluctuations. While this management style may produce some immediate short-term gains, it is self-sabotaging because it handicaps the development of creative inspiration, which is the cornerstone of long-term marketability. Marketing and Advertising Techniques of Super Bowl Advertisers Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere. Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. How Price Gouging Can Hurt Your Business "Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it. Radio Ads That Get Results Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. Using a Marketing Calendar Template Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. Mark Twain's Great Marketing Idea To tell you the truth (and about 53% of this article is true), I don't know where I heard this story about Mark Twain. But I've heard it enough times to verify that it's either (a) at least half true, or (b) a credible lie. The Benefits of a Marketing Plan What is a Marketing Plan? Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. How To Bond With Customers So That They Stay With You Longer How many of your customers are loyal customers? More importantly do you know why they are loyal customers?Customer loyalty has been a buzz term in marketing for some time and with good reason. Estimates suggest it can cost 5 times as much to get a new customer as it does to keep an existing one. 8 Lessons in Strategic Marketing A La Daddy Daycare I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong.. Why Do You Need to be in the SERPS? Why does your business need to be in the Search Engine Results Pages (SERPS)?Search Engine Optimization and Search Engine Marketing both have the same goal, which is to help visitors find your website. Ten years ago there was probably nobody searching online for your product or service. Meaning and Marketing -- The Links You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Build a Dynamic Business - 10 Steps to Start You Off It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:- Build Great RelationshipsTake the time to engage with your people.
|
| home | site map |
| © 2006 |
