| |
| |
|
Marketing Information |
|
|
|
Coupons that Work
Turn a coupon into a business card (or vice versa). Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door. Almost everyone believes in doing coupons. I always look to see if a restaurant I love is having a promotion and if my favorite ice cream is on sale at the grocery store, and I imagine that most people are the same. I am driven to using the coupons because I regularly purchase the item whether on sale or not. Restaurants use coupons to bring new people into the establishment. Some people even have a filing system for coupons and make a hobby of collecting coupons and making money in the process. I am not suggesting you go that far, but you can use a business card for a coupon. If you want a customer to purchase your product for the first time and you happen to know that they are already interested, offer them a coupon on their first purchase. Retailers that want new customers for their credit cards do the same thing. Once they have the card in their hands, it is more likely that they will spend at the store. The same is true for any business that wants new customers and also wants to form new business relationships. Hand them a discount coupon for either your products or services, or you can make arrangements with a local restaurant to purchase coupons for a free meal. Coupons are an excellent additional way to keep a business relationship alive. When I worked in a marketing department, my favorite thing was when our suppliers gave us tickets or coupons for special events. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Take It To The Customer In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. Improving Lead Generating and Conversation Rates: Think Like a Farmer John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. A Look at Brochure Printing Services A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 6 How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.And, that's what they charge for their popcorn. Give me a Referral any Day - the Power of Networking I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was - a speedy solution was necessary BUT I did not know anybody who repairs freezers. Five Deadly Small Business Marketing Mistakes Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses. Non Products Exist in this World "Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. Your Company Need More Marketing? Or Just Better Marketing? Many sales problems can be solved by improved marketing. Selling harder is often not the solution. First to Market Theory AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together. One-A-Day Marketing Vitamins Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. Meaning and Marketing - The Eye of the Storm It's 1954. Yes, Mrs. Sell More Online By Offering a Big Fat BONUS! I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Guide to a Profitable Marketing Mix You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Are Corporate Awards and Corporate Gifts Beneficial for Your Business? With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate awards and gifts offer many benefits to enhance performance. Your Plan For Marketing Success The most important, yet overlooked aspect of marketing is an actual written marketing plan A business simply cannot succeed without marketing. Whether you are a one person business or have 50 employees, you simply must have a marketing plan to succeed. Go Guerrilla Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business. 5 Great Ways to Reach Your Target Market There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:1) Attend organization meetingsWhere do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. Marketing Brain Trust Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking. Want To Be A Stronger Marketer? Work Your Marketing Muscles! You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. The Key to Success Good business is about communication..
|
| home | site map |
| © 2006 |
