| |
| |
|
Marketing Information |
|
|
|
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!
So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and secrets to finding great deals?" Some of you have even written asking us if there still ARE any deals left? OF COURSE there are! We find them all the time. But you ain't gonna find them looking at for-sale ads in the paper, for-sale signs in the yard, or by concentrating solely on short sales, foreclosures, REOs and agent-listed properties. You need to dig out the motivated sellers from under the rocks where they hide, and get THEM to call YOU!! Imagine how stress-free and easy it is to earn a huge income when real, genuine motivated sellers call you and you can pick the best deals out of your calls. It really is like shooting ducks in a barrel. Alright-enough already! Now you're wondering : how can you get those same motivated sellers out from under a rock, and calling you too? The secret is in a multi-step campaign, and one of the important steps is using direct mail, meaning postcards or letters that make the motivated sellers pick up their phone and call you. We've got tons of examples and much more in-depth explanation of an entire investor marketing campaign from low-budget on up in our $69 book/tape course Marketing: Secrets to Exploding The Quantity & Quality of Your Deals and we actually design and implement your own full marketing campaign with you in our 6-month Coaching Program: Secrets to Your own $80,000/year, no-bull, Real Estate Investing Business So, here are the 14 key secrets to writing Killer Postcards that create a tidal wave of motivated sellers. 1) Write all your text or copy with WIIFM in mind. WIIFM stands for What's In It For Me. The "Me" means the seller, the recipient of your postcard. Write purely in terms of benefits to them, NOT what you'll get out of it, nor very much about you. Focus on what will excite them, what will you do for them, what can you truthfully say to make them believe you can help them. 2) Headline with WIIFM. Develop a large, bold headline of 10 - 20 words that gives your best, boldest "WIIFM punch" to them, and put it at top of both sides of postcard. For example : "Can you really sell your home in days? Don't list with an agent or put a ForSale sign out, until you read this". Another example: "Are you frustrated because you want your home to sell overnight? You now have an easy solution for problems like: fixer-uppers, bad tenants, back payments, estate, eviction, bankruptcy, divorce or foreclosure" 3) Make the recipient's name/address as personal as possible. You don't want to look or seem like junk mail, so when you address the postcard don't use 'Resident' or 'Homeowner' or 'Mr. Smith' or 'Mrs. Roberts'. Try to simply use firstname and lastname : 'Susan Johnson'. You can also consider handwriting (or using a handwriting font) the recipient's info. 4) Use a photo of yourself-a head shot taken at a studio-to make you 'real, friendly, likable, trustable' to the seller. The sooner the seller feels like they know and trust you, the sooner they'll call you and sell you their house. 5) Include the address of non-owner occupied property (ie rental house) in your headline, if you're mailing to an absentee-owner or landlord elsewhere, at their home address. This allows the recipient to know which one of her houses you are interested in purchasing. 6) Your return address should not be a "junk mail indicator" either, so consider leaving off your business name and instead just using your personal name and/or handwriting the return address, too. 7) You need testimonials from all your happy sellers (include their full names and occupations), so you can include as many as possible on your postcard so that the seller can identify with them and come to feel like they know you and trust you-quickly. 8) If you're too new to have testimonials from your sellers, then write brief "Success stories". Just a paragraph or two describing how you helped "Frank and Joanne save their home from foreclosure?". Make these truthful and cut write to the WIIFM, but don't use last names since you don't have written permission. 9) Show the seller that you regularly help their neighbors and/or have a history of helping sellers, by including the number of sellers you helped last month or last year, and/or their (nearby) addresses. 10) Sellers need to see your phone number printed on the postcard at least 3 to 6 times. So that each time they read it they have yet another chance to lean toward and make the decision to call you. 11) Sellers trust you more when you can give a genuine Guarantee that's meaningful to the seller and that you'll truly stand behind. For example: "we guarantee you'll receive a written offer within __48__ hours, or we'll buy you dinner or send you to the movies" (give them a gift certificate to pizza joint or theatre, if you don't abide by guarantee). 12) Tell everyone, including in your postcard, that you pay referral fees if they know someone who'd like to sell their home quickly and hassle-free. 13) Give the recipient a "Not Quite Ready response mechanism". If their not ready to call you and speak to you just yet, but they are more than a little interested tell them how they can visit your website or call your free 24/7 recorded message for more info. This is a great non-threatening way to still allow people to start to know you and trust you. 14) Lastly, the "P.S." at the bottom of your postcard has been researched as the MOST-read part of any postcard or letter. So include a P.S. that summarizes what you do and your phone number at the bottom. FREE! Real Estate Investing Secrets To Earning $100,000 Your 1st Year! -- 11 Overlooked Real Estate Statregies That Will Turn Your Investing Business upside Down And On The Fast Track TO Success...Guranteed! Plus A Bonus Track With A Secret So Successful It Can Double Your Investing Income Overnight! http://www.InvestorSuccessTactics.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Produce More Sales from your Email Promotions Five Ways - Part 1 Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion. A Creative RIOT Relevant, original and impactful: that's what my friend Creative Director Jim Mountjoy says that effective creative must be. With apologies to Jim, I have my own acronym because I think ROI is only 75 percent of the way there. Design Direct Mail Postcards Back-to-Front to Boost Response Rates Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result. 19 Ways To Attract Higher Paying Clients Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. 2 Step Marketing Do it Right.I receive postcards all the time. Online Advertising Versus Traditional Media Advertising Before I compare today's online advertising with traditional media advertising I will make an analogy.If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1 In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered. Why Market to Generation X? Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate. Six Essential Principles for Marketing to Women Business Owners Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles. Effective Lead Generation How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to do this is to use their name so they realize you are speaking directly to them. Motivate Your Market Force IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today. The Future of Marketing Part 1 It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more. Build Lifelong Networks With Your Own Barter Group I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. Is Your 4X4 Trail Rated? "Traction. Articulation. The Role of Marketing for Boards of Directors Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford. Celebrity Product Placement: A Primer With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.The term "Celebrity Product Placement" is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expectation of a promotional benefit. Arts Marketing : Suggestions for Students and Beginners Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 6 How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.And, that's what they charge for their popcorn. 5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing! In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities.
|
| home | site map |
| © 2006 |
