| |
| |
|
Marketing Information |
|
|
|
6 Article Marketing Smarts: How To Get More Reprints And Exposure
Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity. One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites. To do that, just copy and paste the article title in quotes into a search engine like Google, and you'll see how many sites it's been reprinted on. My article "How To Get To The Top Of The Marketing Food Chain" shows 1061 links in Google. That means Google has indexed 1061 sites on which this article appears. This gives me about 1061 quality links to each of the sites I included in my resource box. As you can see, this makes article marketing a very powerful way of building quality links. So how do you ensure that your article gets picked up and reprinted by as many publishers as possible? 1. Pick A Topic That's Hot Or Always Fresh For instance, my article on Neuromarketing got picked up pretty quickly because it was a hot topic. The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over. There are some articles that are slow starters but eternally fresh, like the one I wrote here. To Be A Champion, Become A Child These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable. 2. Target A Large Audience Another way to get a lot of coverage is write an article for a large target audience or one that is very active online - like bloggers. This article gave me 164 links back, mostly from other blogs, even some for which I had to use a translation service :-) This shows 248 links back But again, it's the quality of links back that matters - not the quantity. Another large target audience is the health market. I get a lot of links back from my health articles. 3. Craft A Catchy, Relevant Title A catchy title ensures that your article gets the attention of publishers - the first step to getting your article published. Follow the basic rules of copywriting to make your article interesting and readable. Publishers are more likely to pick up an article if its title includes the keywords that they (and you) want to target. Use your main keywords in your title, preferable in the first half (like I did in the title of this article), to ensure better rankings for those who reprint it. 4. Offer Publishers A Monetary Incentive Give people an incentive to publish your article. I have an affiliate program and I allow publishers to use their affiliate link for my ezine in the resource box. Allow publishers to earn by publishing your article and they will gladly reprint it. 5. Write An Article Series Break up a long article or report into a series of articles like I did with my "Marketing With Blogs" series here. Marketing With Blogs - Part 1, 2, 3 and 4 These gave me 5270 links back in all. As you can see, a series of articles can be a very powerful link-building technique. 6. Distribute Your Article Widely Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online. Feel free to browse through my own collection of article directories and announcement lists _______________________________________________
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Free Publicity for Restaurants One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity. Marketing Lessons from Santa If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa's message is short--joy. Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing What is database marketing?Database Marketing is the gathering and storing of specific information about your prospects or customers.This information is usually stored in a database program on your computer. Using a Contact List Profitably Part One In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it. Making Networking Work Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Secret of Strategy - Part 2 How to Create Strategies That Work In Today's Markets. Of course you've heard that when you do what you've always done, you'll likely get what you've always got. Practical Advice to Generate Successful Campaigns Using Merged Lists You could end up with poor results when designing a direct mail campaign that combines your inhouse list with one or more rented lists. Merging lists generates a set of conditions that you may not have thought about at the conception stage. Budget Marketing: Managing Your Marketing Money Wisely! There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure. Write Better Web Content If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Direct Mail Response Rates Mislead if You are Careless I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo. Who is Your Perfect Client When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Attracting Clients With Incremental Marketing Do you ask prospective clients to go too far?Must your new clients take a "leap of faith" when they engage you?Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust in you.Too many service providers wait for potential clients to take that leap of faith. Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival! We live in a world that for many has become technology advantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented. How To Use The Og In All Of Us To Make More Money 5000 B.C. 7 Tips for Successful Postcard Marketing Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. Marketing - Like a Game of Chess Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess. Do You Have This Important Tool in Your Marketing Arsenal? Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Pricing Strategies in Marketing Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. Discovering The Benefits That Hook Your Prospect Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features. Private Practice Marketing: A Soaking Wet Marketing Marvel Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle.
|
| home | site map |
| © 2006 |
