| |
| |
|
Marketing Information |
|
|
|
How Testimonials Can Put You in the Spotlight
If you need evidence that a testimonial or referral can help you, let me tell you a personal story: My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule." "She's really smart, too," he added. "The company wants to promote her, but she keeps telling them she really trained to teach. She's just waiting for a job opening." "Hey," I stopped him, "if she's so great, why don't you take her out?" "Nah," he said. "She's too old for me." "So, how old is she?" I shot back. "30?40?more?" "Nope?she's 23. That's about right for you. Want me to get you a date with her?" Not wanting to appear desperate - which I was -- I hesitated, then said, "I guess that's OK. How about tomorrow?" Well, he set us up. Did the date work out? I guess so. Twenty-plus years later we're still happily married. Bottom line: I'm amazed, bewildered, and confused that companies don't use testimonials - or appropriate anecdotes - more often than they do. I'm also surprised that when somebody sends me a resume', it sometimes leaves out a list of references. Potential customers - or employers - want to know what you can do well. The endorsement of another person who knows and works with you can mean a lot. Rix Quinn writes a weekly syndicated humor column, and serves as a writing consultant to schools, colleges, and business groups. For more details on testimonials, see Chapter 3 of Rix's book "Words That Stick." It's available from you local bookstore, or http://www.amazon.com/exec/obidos/ASIN/1580085768/qid/
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
A Look at Color Brochure Printing Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. The Key to Success Good business is about communication.. Direct Mail Offers: Eight Steps to Making them Effective Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. Promotions for Mobile Detailers Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. Want To Be A Stronger Marketer? Work Your Marketing Muscles! You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Meaning and Marketing - The Trigger In previous articles under "Meaning and Marketing", we have learned about the verb "To Be" and that the name of God is I AM.Stephen Hawkings, the world's greatest mathematician, and author of several books on science and the Universe, was more or less a bum during his university years in England and some years thereafter. Are You Marketing Backwards? Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Standards for Dry Washing and Pressure Washing in Mobile Car Care The industry standard for mobile washing is completing the car and removing the dirt so it is clean as promised to the customer. Some would say this is not a standard but rather the minimum required. 50 Benefits Of Joint Venture Marketing What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Make Your Prospects Say Yes! 6 Secrets to Stellar Sales PresentationsEvery sale is won or lost in the presentation. Regardless of product, industry, or market every sale has the same basic components: A prospect who wants a product, a product, and a sales person who will or will not help that customer buy. T.E.A.M Profit As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit"Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses. The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition. Strategic Internet Marketing I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Developing a Contact List- Part Two In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. What Can Star Wars Teach You About Creating a Buzz for Your Business? Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. Embracing The Future - Marketing Yourself, Your Business And Your IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. How to Convey Trustworthiness in Direct Mail Marketing Sales Letter A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. Marketers VS Consumers Predators VS Prey The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that . How To Perfect Your Marketing Message! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.
|
| home | site map |
| © 2006 |
