| |
| |
|
Marketing Information |
|
|
|
If You Can't Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do you do?" Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity. Every time someone asks you "What do you do?" and every time someone reads your marketing materials you have the opportunity to: * Interest potential clients Stop right now and take the time to discover how to answer the question, "What do you do?" in a profitable way. The bottom line is that in general, people are not really that interested in you and what you do (you may have heard this before, start believing it!) What they really want to know is what you can do for them. All of the communication about what you do must focus on the benefits of your products/services, not the features. Focus on how your products/services benefit the people who use them and the results they can expect. Think about the last time you met someone and they told you what they do. Do you remember what they told you? If so, would you be able to clearly explain it to someone else? Your goal is that the people who hear or read your marketing messages remember what you do AND are able to tell someone else. The first step to answering the question, 'What do you do' is to define your ideal client. The more specific you are, the more success you will have in building your business quickly and positioning yourself as an expert. The next step is to define what do you do for your clients. How you benefit them. When you are clear about these two things, and you can easily communicate what you do, you will feel more confident talking about your business. People you talk with will easily see exactly how you can help them and hopefully remember what you do! Here are some examples to get you started (as you can see, you don't necessarily need to mention your profession!): - "I work with professional women who want high returns on their investments" (Financial Planner) - "I create delicious, healthy meals for busy executives that have no time to cook." (Personal Chef) - "I help busy doctors find more time to spend with their families" (Life Coach) - "I rescue stressed out business owners when their computers crash" (Computer Technician) - "I help stay-at-home moms feel pampered and relaxed" (Massage Therapist) Try out this formula: I work with (your niche or ideal clients) who are having trouble with (problems your ideal clients face) and who want (what they want to see happen, the result). Another way to explain what you do is to relate it to a known situation, a common experience. So when someone asks you what you do you can say, "Well you probably know how busy doctors are, what I do is I help them spend more time with their families." Or, "You know how stay-at-home moms are always taking care of everyone else, well what I do is make THEM feel taken care of." You will know you are on the right track when the next question you are asked after you say what you do is: "How do you do that?" Don't wait another minute. Get started now, grab a piece of paper and write down what you do and then practice saying it. You can test it out on friends and colleagues to refine and improve it. Then start using it everywhere (with people, on your website, on your business card) and you will see and feel the difference this makes in attracting more clients! (c) 2005 Stephanie Ward Life & Business Coach Stephanie Ward helps business owners set their profits on fire! Get your free monthly profit tips plus bonus report at: http://www.fireflycoaching.com
MORE RESOURCES:
Milwaukee Mile back on IndyCar schedule, Andretti-led group to promote June 16 ... - Washington Post
Google News |
|
|
|
RELATED ARTICLES
Take My Commitment (to Your Biz) Quiz! Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to create a business plan?A business plan ensures you have a well-thought-out plan for your business. Fundraising Letters Are Easier To Write With AIDA Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. The Testimonial Writing Machine Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. What Is Multi-Level And How Should It Be Worked Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. Direct Mail - Dont Assume, Just Test and Track Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. Small Business Pricing: Setting A Price For Your Product / Service The importance of pricing can not be underestimated as incorrect pricing can often result in the failure of a business. New businesses often make the mistake of either charging too little or too much for their product or service. Postcard Marketing Done Right Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. Chamber Of Commerce Meetings If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. These Four Things Will Make Your Direct Marketing Successful Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. 10 Reasons Why Businesses Fail at Marketing. 1) They don't fully understand it.Perception: Marketing is advertising. A Complaint? It's a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows A Complaint? It's a Compliment!What made you mad last week?In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide remark to a co-worker, post it on a list or email a group? Did you just gossip or did you try to make it into a positive experience? They say we complain to ten people for every one compliment about a product or service.Did you call the manager of the company, write the company president, email a suggestion for improvement? Probably not. Business Marketing Strategy The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.Strategy comes from a Greek word "stratagein" meaning "to be a general". 7 Simple Marketing Tips Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business. What Does Your Business Address Say? If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy.A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Mortgage Marketing - How to Find Your Niche Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Encouraging Contact The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. How to Turn a Marketing Calendar into Marketing Success! Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously - don't forward today's marketing to-do into tomorrow's list or you'll fall behind right away. 11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere! Whatever business you are in, either online or offline, you've got to constantly generate business/product ideas.If you've ever wondered how on earth those big corporations and companies generate wonderful and irresistible products plus powerful and revolutionary ideas, here are the 11 basic principle behind it all and the greatest of news is that it can be applied to any business. 13 Lessons in Marketing, Super Bowl Style Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes The highly entertaining Donald Trump's search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy.In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and Mosaic) to put together a bridal gown sale.
|
| home | site map |
| © 2006 |
