| |
| |
|
Marketing Information |
|
|
|
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights and other cheap tricks add to the confusion. But in this apparent disorder, a simple truth exists. The tradeshow floor is alive, full of energy and momentum. It's energy flows and eddies around us and best of all, it's possible to manipulate it for our benefit. Today's tradeshow attendees have a hidden agenda. Actually, it's not so much hidden as "pre-determined". Budget cutbacks in the travel sector and the consolidation of retailers means that fewer buyers are covering more ground in less time. They still visit the tradeshows, but the way they visit has changed. They pre-plan their agendas and pack as much as they can into a single day. By all means do your homework to get on their "A" list - send out "pre-show" packages letting them know where you will be, have your sales force try to set specific appointments, and take advantage of the venue's service to contact them on your behalf. But failing your Herculean pre-show efforts, what can you do to draw people into your booth? Gimmicks don't work. Sex no longer sells! But in the ever changing world of the tradeshow, the answer could be the oldest cliché of them all, an "ancient Chinese secret". Secrets from the "science" of Feng Shui could turn your booth into a magnet for positive energy and potential sales. Feng Shui is an ancient Chinese study of the environment, both natural and man-made, that has been practiced for thousands of years. Using elements such as lighting and color, Feng Shui masters used their knowledge as a tool to ensure the well-being of the Imperial Dynasties. No longer a closely guarded secret, Feng Shui theory focuses on methods to manage the flow of energy and when used properly, can "guide' people into your booth. One aspect of Feng Shui involves dealing with barriers that inhibit the natural flow on energy. That being said, the first step in designing your "energy friendly" booth is to create an open atmosphere. Eliminate any physical and psychological barriers by making your booth open and inviting. Push the furniture to the back and sides to create space for attendees to come into your booth and you've taken a big step towards being "irresistible". It should come as no surprise that lighting is a key element of the art of Feng Shui. Like moths are drawn to flame, the human eye is attracted to bright light and any booth that is well lit will attract attention. Lighting can also be effective in dealing with the stagnant energy that pools in dark corners - a strategically positioned flood light is an excellent way to deal with these energy drains. Light that floods downward will help energy flow throughout your booth. In contrast, under-lighting creates an eerie "flashlight held under the face" effect and can make attendees feel ill-at-ease. Avoid this potential pitfall at all costs. Another thing to consider is the actual shape of the light and its base. In making your selection, look for rounded edges - an angular shape will reflect the light in a straight line, effectively "dissecting" your space and anyone standing in its path. Skillful application of the space and lighting strategies will definitely increase your visibility but that's only one part of the equation. Once you've mastered lighting, it's time to turn your focus to color. But to unlock those secrets, you'll have to read the next article in our series. Patty Stripes is an editor for The Trade Show Booth, an online resource where she has posted various articles about improving your trade show booth performance and getting creative with trade show displays.
MORE RESOURCES:
Milwaukee Mile back on IndyCar schedule, Andretti-led group to promote June 16 ... - Washington Post
Google News |
|
|
|
RELATED ARTICLES
How to Discover your Primary Market and Where to Find Them Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. Marketing Hesitation Costs Dearly Timing is everything. Hate to be late? The early bird gets the worm. The Newest Marketing Course Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important. You Must Get Going If You Want To Get Growing For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't. How To Start A Mail Order Business The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail. How to Use Marketing Judo to Beat Big Competitors If yours is a small business and you have big or even huge competitors, you may be laying awake at night wondering how can you possibly beat them. You can't out-advertise them, or out-promote them, and you probably won't be able beat to its prices. How Do You Know Your Clients Cant Pay More? "My clients can't afford higher rates."When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other. Tie-In With Others To Maximize Your Business Leverage One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous. Niche And Grow Rich Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online. Reverse The Risk And Boost Your Profits As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none. Package Your Products for Thunder Thigh Women - Big Butts Too Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Using Business and Greeting Cards Effectively Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. Promotional Pen - A Pen by any other Name? Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. The Path To Your Prospects Wallet Begins At His Heart You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. How to Connect Features and Values "Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!Want a powerful way to make sure your message leaves an impression on the people who receive it?Talk about the consequences that will occur as a result of following or not following your advice. Attracting Clients With Ease Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them. 15 Ways to Promote eLearning Programs Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses. 6 Article Marketing Smarts: How To Get More Reprints And Exposure Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity. Mortgage Marketing - How to Find Your Niche Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields.
|
| home | site map |
| © 2006 |
