| |
| |
|
Marketing Information |
|
|
|
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does to access your shopping cart. What most businesses, unfortunately, do not realize though, is that their shopping cart is struggling to make it to the checkout counter. Bill Dunlap, managing director of Global Reach, Inc. notes that "for every $2 million a site is doing in domestic sales, they're leaving another $1 million on the table in international sales if they're not making themselves easily available."
There are two types of translation: Is machine translation right for your marketing materials? "Free online translations, is, well...free-the cost is right, but can you live with the quality?" is a short, informative works on machine translation (MT). Read it before continuing. Consider this recent headline from the Yahoo! Odd News section (2005-07-05)-"The Wurst museum in the world?" You guessed it-it is not a bad museum but one dedicated to...German sausages! If your marketing materials are rich and descriptive, and for external consumption, then machine translation (MT) is not an option. Commission a professional translation service, and put human translators to work on your marketing materials. Selecting the right professional translation service can be just as frustrating as selecting the right type of translation for your project. Do you go with a professional translation service provided by a translation company, a translation agency or a free-lance translator? Review the requirements of your translation project. Now ask yourself "What is the right professional translation service?" "Free Online Translations Guide-Professional Translation Service" provides a check list that is helpful in determining what translation service should be entrusted with your marketing materials. While the list is not exhaustive, it will guarantee that you get the most value for your investment in translation in terms of cost and quality. Establishing a criteria list provided the basis for determining what the right type of translation, and what the right professional translation service, is for your translation project. Now, before you hit the search engines, guarantee the success of your translation project by taking a few more minutes to truly prepare (peace of mind; priceless!). Read "Buying Online Translations Tips and Techniques." And that is it-it is that simple! Translating marketing materials will ensure that your international e-commerce strategy speaks "German," will ensure that your shopping cart makes it to the checkout counter, and will ensure that no money is left on the table. About the Author:
MORE RESOURCES:
Milwaukee Mile back on IndyCar schedule, Andretti-led group to promote June 16 ... - Washington Post
Google News |
|
|
|
RELATED ARTICLES
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why. Postcard Direct Mail Marketing: 15 Ways To Grab Attention If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it. Making a Hit with Your Marketing Campaign Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Powerful Direct Marketing Numbers Direct Marketing works!Why? It works because it's personal. It carries a message, answers questions and gets orders. Beware: Marketing Sinkholes Ahead! Life provides your business with enough opportunities for failure. Don't help it along by creating sinkholes to consume your limited financial resources. Collecting Customer Data The Easy Way Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it. Direct Marketing - Brand Identity Guru Tips If your company doesn't have a direct marketing program in place, a direct marketing agency can create one for you. A direct marketing company provides small to very large customizable ranges of business-to-business and business-to-consumer direct marketing options sure to fit your needs. Loan Officer Marketing - Why Realtors® Don't Read Your Brochures When you place brochures from every mortgage company side by side, you can't help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized attention and a commitment to professionally serve the client. Referrals . . .The Secret Weapon Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Client Attraction Technique #1: Niche Marketing When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. How Do You Get Past The Gatekeeper? The best joint ventures are with people in your own network - those that already know, like and trust you. However, there's nothing to stop you from partnering with "cold" contacts - those you've never associated with before, and you would therefore need to build a relationship with. Budget Marketing: Managing Your Marketing Money Wisely! There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure. 5 Ways to Market for Immediate Results Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you're thinking, there's no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales. Five Deadly Small Business Marketing Mistakes Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses. Marketing to a Critical Mass In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. The Most Powerful Marketing Strategy Available To Small Businesses Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that. You Cannot - Not Market Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market!What message are you sending with your dress, stationery, phone message and printed materials? Is it the message you intend to send? Your prospects don't listen only to the message you want to send - they observe and interpret your unintended messages as well. Shopping Comes Back To The Community THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT STREETTRADERSUNITED.COMHammer Force Ltd, a Croydon-based online service provider offers people who enjoy an alternative to impersonal shopping malls a chance to access a site which lists more than 708 UK markets, arranged by region in an easy-to-use format. Effective Marketing for Small Businesses Effective marketing for the small business begins with market researchIf you don't know who your customers are, how on earth are you going to reach them? The most effective small business marketing strategies are the most highly targeted ones: the ones which are based on a clear understanding of who their target audience is. What's your target age group and income bracket? What publications do they read? What do they do for fun? For it to be truly successful, your marketing should try to address an issue your target market deal with, fulfil a need or answer a problem.
|
| home | site map |
| © 2006 |
