| |
| |
|
Marketing Information |
|
|
|
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters. The Digital Printing Council conducted a survey and the results showed "tailored direct mail pieces increase response rates by more than 500 percent over a basic, non-personalized piece." Gotmarketing reports that "personalizing an email marketing campaign can improve response rates by 45 percent." This one defines customized content and the customer's purchase history as personalization. ClickZ shares data from a study that "found personalization was the most important factor when contributors determine which charity or fundraising direct mail they open at 62 percent." Second place? Timing at 59 percent. It may cost more to personalize the campaign, but the response rate more than makes up the difference than taking the cheap, generic route. When I see mail addressed to "Resident," I promptly throw it in the trash or recycling pile. More resouces: "Personalized donor letters always outperform generic 'Dear Friend' appeals. Donors deserve 'special' treatment and appeals should reinforce the positive relationship you've already established." From FundClass. Mal Warwick & Associates, Inc. learned "personal attention makes a big difference. The old cliche is true: people give money to people, not organizations. The more personal the contact, the more effective your fundraising will be." Meryl K. Evans is the Content Maven behind meryl's notes, eNewsletter Journal, and The Remediator Security Digest. She is also a PC Today columnist and a tour guide at InformIT. She is geared to tackle your editing, writing, content, and process needs. The native Texan resides in Plano, Texas, a heartbeat north of Dallas, and doesn't wear a 10-gallon hat or cowboy boots.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Reverse The Risk And Boost Your Profits As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none. How to Earn the Right "How to Earn the Right.. The Secret to Good Writing Skilful business writing involves getting your message across simply and quickly. This often means writing in a style that is easily read and understood by a broad audience. Connect to Your Customers with Superb Sales Letters In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Global Market in the Cyber world-Go and Get It ! With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture their entrepreneurship and realize their dreams of self-employment. Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2 As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don't recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract clients. 13 Lessons in Marketing, Super Bowl Style Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. The Dare-To-Be-Different In Marketing Checklist There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Postcard Direct Mail Marketing Tips And Ideas Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. How Do You Get Past The Gatekeeper? The best joint ventures are with people in your own network - those that already know, like and trust you. However, there's nothing to stop you from partnering with "cold" contacts - those you've never associated with before, and you would therefore need to build a relationship with. The Testimonial Writing Machine Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. The Secret to 100% Success With Your Marketing There's a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you'll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces. The Importance of a Marketing Plan There aren't many things in life that you would get into with out a plan. Marketing is no different. Calling All Carbon-Based Lifeforms Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives. Tipical Mistakes in Marketing To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation:1. The desire of immediate successLaunching a promotion campaign through email can be compared the situation in which we want to reach the top of a hill with our car, starting from the base. Attract Your Dream Customer Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. Powerhouse Marketing With Persuasive Postcards The lowly postcard?it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. 4 Sales Strategies with Your Trade Show Exhibition Booth Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. 5 High-Impact Marketing Tips Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense. B2B Marketing - Why it Should be Subtle Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.
|
| home | site map |
| © 2006 |
