| |
| |
|
Marketing Information |
|
|
|
Be a Smarter Marketer - Learn the L-A-W for Trade Shows
People attend trade shows because they are in a specific industry and want to learn more. They want to know what's new and how you will help them. So, you print up lots of fancy brochures, develop demonstrations, have unique gifts or hand-outs - and want to get rid of it all before the end of the show, so you don't have to ship it home. If you think your only job as an exhibitor is to GIVE information, you are wrong. You exhibit at trade shows because you are in a specific industry and need to keep up with trends. You need to know what's new and how it will affect you, your suppliers, your partners and your clients. Trade shows are the ideal time for you to GATHER information. The show gives you the opportunity to gather market intelligence that is important to your particular company. Here are three simple steps to being a smarter marketer: LISTEN for 1. New words. New words means there are changes in your industry you don't know about. It may be a technology, a process or a company, but learn all you can while at the show. 2. New concerns. When people visit your booth, listen carefully for their underlying concerns about the economy, competition, mergers, politics, big issues. These may affect your business later, so begin to prepare now. ASK about 1. What you need to know. Before the show, determine critical information you would like to have for your company. Ask other people in your company what they would like to know, not just what's important to your division or department. 2. Trends. You don't know everything. People are flattered when you ask their opinion about changes in their specific part of the industry. WRITE it down 1. Right now. Trade shows are busy, noisy environments. You can't trust your memory, so write the information down on the lead card or other form you will keep. 2. For distribution. After the show, take all the information you have gathered and write a confidential report about what you learned. Distribute it to those people in your organization who need to know and can act on this information. Three simple steps to make you more aware of your industry and to keep your company in the forefront. Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, now celebrating its 10th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows. Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars. Information and free Newsletter at
http://www.TradeShowTraining.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Five Steps to a Web Site That Sells I'm always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then.. Know Thy Competition BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will beat your competitors at every turn, attract precisely those clients who really need and appreciate the products or services your company provides, and have a really good time in your business. In other words ? once you know what your clients really value, and how you are different from your competitors then it's an incredibly simple process to promote your company's products or services. Three Simple Ideas That Increase Profit? FAST! Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse. Build Lifelong Networks With Your Own Barter Group I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. The Marketing Funnel: Simple, Effective Marketing Strategy No matter if you're publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right? Well, maybe. Budgeting for a Postcard Mailing If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: 1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard printing company. Why Great Companies Survey: Martian Logic! If an alien civilization from Mars was planning a friendly takeover of our planet they would seek to make sure they understood our way of life and our way of thought.The only way they could accomplish their objective would be by asking questions which they could genuinely understand and then plan a strategy accordingly. Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples) I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. Website Promotion Strategies For Targeted Web Site Traffic If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article. As an internet marketer, or a want to be internet marketer, you know that web site traffic is your livelihood. Want to Increase Your Business? First You Need to Understand where You are at! Are you having trouble understanding basic situational marekting concepts? Then this article is for you.Alex Margarit shows you a simple step by step way on how to put together a basic situational analysis. Keep Costs Down and Keep the Marketing Strategy Simple One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up. Five New 5 Ps! NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.Here I'm NOT referring to Product, Price, Place, Promotion and Package!But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters. How To Recognize Your Niche Marketing Agenda Starting a business, whether it's retail products or services, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering. How To Create Urgency So People Buy Now .. The Power of Thank You Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone. What The Heck Is An Eponym, And What Does It Mean For Your Brand? Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. For Ongoing Success, Make Marketing a Habit Make Marketing a Must, Not a MaybeWhen business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. The Advantage to Buying Promotional Products Online Buying your promotional products and corporate apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time.Manufacturers often display their entire line of products on the internet, providing you with a greater selection of products. Unique Marketing Ideas That Generate Cash! First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it's easier than ever to have a newsletter - use email. Its Not All about the Cleavage! Or is It? Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men.
|
| home | site map |
| © 2006 |
