| |
| |
|
Marketing Information |
|
|
|
Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of this year will fly by just as fast as the first half. Are you on target for meeting your business goals for this year? If you answered yes, congratulations! Keep reading for ideas that will help you stay on track. If you answered no, don't panic. Keep reading to find out how to get back on track so you can meet or exceed your business goals for this year. This is part 1 of a 2 part article series that will show you how to avoid another year of not reaching your business goals. DURING JULY: Spend the month of July creating a marketing plan for the rest of this year. How can your business make a greater impact in the marketplace before this year is over? What marketing strategies worked for you and which ones bombed so far this year? Focus on the strategies that are working for you, and work to make them even better to ensure greater results and more clients before the end of this year. Think about holding a contest or special event before this year is over. You can create something unique or you can tie your event into a major holiday. Put the event on your marketing calendar and give yourself at least three months to plan and promote it. Set a goal to issue at least three Press Releases before this year is out. Think about upcoming programs and services that you are launching and find a way to create a newsworthy Press Release about it. Mark the dates for issuing your Press Releases on your marketing calendar. Set a goal to do at least two marketing campaigns before this year is out. If you are not on target for meeting your revenue goals for this year, you will need to do more than two campaigns. Maximize the effectiveness of each campaign by doing an online version as well as a direct mail version. DURING AUGUST: In August, focus on generating more revenue for your business. Since 'Back to School' is a major theme during this month, 'educate' your clients and prospects. You can do this through value packed seminars, teleclasses, infoproducts, and conferences. In addition to providing value, your goal is to show your prospects how you can help them solve their problems. You can offer a Fall sale for a service or product that is new or old, but make sure your prospects are aware of the increased value of the offer due to the decreased price. Make the offer compelling enough so they will buy before the sale ends. If you don't have an infoproduct, spend the month of August creating your first one and draft a plan for future infoproducts. DURING SEPTEMBER: In September, leave obscurity behind. Gain more recognition for your business through public speaking, networking, and publishing. Volunteer to speak at seminars held by business associations or your local chamber. Start with business associations that you are a member of, and look for other opportunities for speaking by offering to speak in front of local groups that are comprised of your target market. Step up your networking activities to gain more visibility for your business. If you are currently only doing your networking offline, add online networking to the mix. Approach every networking opportunity with the intent to connect with at least three people. Focus on learning more about their business and their challenges. Exchange business cards after you have made a connection and follow up immediately. Stay in touch with your networking contacts on a regular basis. If you are not already publishing a newsletter, spend the month of September creating your first one. If you don't want to commit to publishing a newsletter on a regular basis, then publish articles that focus on your areas of expertise. TAKE ACTION NOW! Spend some time implementing these ideas for your business during the next three months, and you will be on track for meeting your business goals for this year. Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved Tresaca Hamilton is the CEO of Black Unicorn Communications. Black Unicorn Communications helps Service Businesses attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How Do I Define My Market? Your market is who you want to reach. Your customer. 10 Essential Criteria For Choosing Your Target Market A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group. Basic Marketing Dope Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way. How To Get Business With Your Business Card? So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor. Consumer Thinking And Search Marketing 12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as "televisions" or "Adoption Services". The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms. Independent Professionals: What Stands Between You and Your Artist Statement? What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your work that someone else can't simply see? What's the point of words for a visual experience? How am I going to be authentic, but not arrogant? Sincere, but not sentimental?And yet, you know that pros consider artist statements an essential part of a good portfolio (or About Me pages essential to a web site). What You Need in Your Marketing Calendar Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. Creative Online Marketing For Salespeople and Business Professionals New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that is, prospecting, cold calling, booking appointments, doing product demonstrations, and closing sales. Marketing Copy - Brand Identity Guru Tips on writing great copy for your marketing efforts.It's just four steps that I call the Writing Path1. Meaning and Marketing - The Trigger In previous articles under "Meaning and Marketing", we have learned about the verb "To Be" and that the name of God is I AM.Stephen Hawkings, the world's greatest mathematician, and author of several books on science and the Universe, was more or less a bum during his university years in England and some years thereafter. Why Target the Matures The "Matures" are the generations that came along between 1909 and 1945. Born to and tempered by economic uncertainty, older Matures were nurtured by the New Deal and served in the mightiest armed force fielded by any nation. Market Yourself as the Expert As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field. Write Better Web Content If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Non-Profit Success Requires Ongoing Marketing In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. Developing A Focused Marketing Strategy You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Off The Shelf Software for Making Business Lists Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. Give me a Referral any Day - the Power of Networking I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was - a speedy solution was necessary BUT I did not know anybody who repairs freezers. Mission Statement Impossible Dant dant da da dant dant da da. Dant dant da da dant dant da da. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. Focusing Your Marketing Efforts One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat.
|
| home | site map |
| © 2006 |
