Marketing Information

Want To Be A Stronger Marketer? Work Your Marketing Muscles!


You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You've got to work your marketing muscles.


Just as an athlete needs to workout to stay in shape, if you want to get stronger at marketing, you need to work your marketing muscles. So how do you work marketing muscles?


1. Read Regularly. There is no shortage of resources out there folks. Find them and begin consuming them. There are books and newsletters and resources all over the web. Don't get overwhelmed by the volume of resources available. Pick one and commit to consuming it. Schedule a time that works for you and sit down and read that resource. Even if you only find one or two good ideas, doesn't that make you a little bit stronger?


2. Find Avenues To Write. Writing might be the single most important skill for effective marketing. "But I'm not a good writer" you say. Listen, you are a wealth of information about your business or industry, and writing is the key to sharing that information to attract business. Writing will also help you gain clarity about the value of your own services.


Practice writing regularly. Articles, tip sheets, your web site content, newsletters, sales letters, and case studies are all examples of things to be writing. Do the best you can and consider an editor or copywriter to review it if you're worried about it being great. You'll get better, and stronger, with practice.


3. Increase Your Speaking Ability. Much like writing, speaking is one of the most powerful tools for developing attention, interest, trust and credibility with your potential audience. This is not just standing up in front of an audience to give a presentation, seminar, or workshop, although these are great strategies. You've also got to be prepared to stand up and introduce yourself at networking meetings. Or more basically, you have to be prepared to answer that question, "What do you do?"


Confidence in speaking comes with preparedness and practice. Ever been to a networking meeting when someone stands up for their introduction and starts out with, "Um, Ok, let's see?"? Clearly not practiced and prepared. Spend time preparing for what you want to say when you introduce yourself and when someone ask, "What do you do?"


Just like exercise, even scheduling just a few hours a week to work your marketing muscles will begin to make a difference. Before you know it, you might be a pretty strong marketer.

(c) - Kevin Dervin, KPD Marketing

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.

Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.


MORE RESOURCES:

Jockey sees marketing star in rookie NFL quarterback
Milwaukee Journal Sentinel
Tim is part of a larger marketing strategy that speaks to Jockey's focus on innovation and quality." Jockey says it is the first brand to bring in ...

and more »


CVS Caremark Drug-Benefit Turnaround Tied To Sharper Marketing
Wall Street Journal
(CVS) is bouncing back from a rocky "selling season" last year that led to billions of dollars in lost accounts, thanks to a honed marketing message and ...

and more »


Austin American-Statesman

Fund fees are the undead that the SEC can't kill
Boston Herald
The 12b-1 fee was created in 1980 so that fund companies could charge investors for marketing and promotional costs. The idea was that more investors lured ...
Some mutual fund fees may soon be demystifiedBoston Globe
SEC hopes to clarify 12b-1 feesArizona Republic
Small Step on Small Fees, but Big Charges RemainNew York Times
CNBC -Wall Street Journal -U.S. News & World Report
all 39 news articles »


Globe and Mail

The MLS Marketing Crisis
Bleacher Report
However, the whole marketing strategy of promoting the MLS has fallen flat. Yes, American soccer has substantial obstacles to overcome, most importantly ...
Q&A: Madison Ave. Landon ZoneNYSportsJournalism

all 866 news articles »


ESPN (blog)

Northwestern starts major marketing push
ESPN (blog)
It's why Thursday's announcement that Northwestern will launch its first-ever major marketing campaign for athletics is long overdue. ...
Northwestern marketing and recruitingChicagoNow (blog)
Northwestern Announces Wide-Ranging Athletics Marketing CampaignNUSports.com
Northwestern to market Wildcats sportsChicago Tribune (blog)

all 8 news articles »


Book discusses social marketing on information superhighway
Asheville Citizen-Times
David Meerman Scott brings public relations into the 21st century in his book “The New Rules of Marketing & PR.” While the playing field for attracting ...

and more »


Businesses find fairs offer unique marketing opportunity
Springfield News Sun
Bill Lackey Pete and Deb Aksenczuk show their coal-burning stoves July 29 at the Clark County Fair. The pair uses the fair circuit to market their business, ...

and more »


BP Reports `Significant Bounceback' in U.S. Refining, Marketing Operations
Bloomberg
BP Plc reported a “significant bounceback” in its US refining and marketing operations in the second ...

and more »


Interactive Mirror Developed by Guerilla Marketing Company
Huffington Post (blog)
The technology was conceptualized by Lit Studios and developed by Interference Incorporated, an innovative marketing company based in the New York City area ...



Adaptive Marketing sponsors barbeque for Family & Children's Agency clients
Norwalk Plus Magazine
By Family & Children's Agency Adaptive Marketing LLC in Norwalk, recently sponsored a special barbeque lunch for clients of Family & Children's Agency that ...

and more »

Google News

home | site map
© 2006