| |
| |
|
Marketing Information |
|
|
|
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them. To help make your life easier I've created the simplest approach to marketing that you'll ever need. Use it to plan your marketing program for next year. There are only three things to think about. I call it the FAR way to market your business. F is for Focus. 1) Decide who your target audience really is. Be ruthless, but think big. Who will pay for what you have to offer? 2) Then decide which benefits you are offering them. Think of it from the clients perspective. Describe what the client will get - not what you will give them! A is for Approach. 1) How are you going to approach the people (or businesses) you have chosen as your target audience? And when, or how often, will you do this? Don't waste your time with half-baked ideas that have no basis in reality. Find out what they read, who they speak to, what they respond to, or where they hang out. Don't guess. 2) Then sit down and think about what resources you will need to put all that into place. By resources I mean: - Finance (dollars, euros, moolah) - Materials (like printed brochures, newsletters, letterhead etc) - Time (who is going to do it) - Technology (do you need new software like database, email service provider, desktop publishing) R is for Response. 1) What response do you want your prospect to take? Be specific. Will they be telephoning you, or going to your web site, or faxing back a form, or emailing, or dropping in to see you. Often the response will be influenced by the method of communication and the offer you are making. 2) What will be your response when they contact you? This is the start of your "sales process". Will you ask for further details, or phone them back for an appointment, or take their payment details, or qualify them before going any further. You must decide what is the next step. Then make sure it happens when they contact you. There you have it. FAR. Three little steps that can make your marketing decisions so easy - and so effective. Because they start with the client. But if you still need help, guess what? Give me a call and I'll discuss it with you. I've done some homework on my Focus. You've just experienced my Approach. Contact me to check out my Response. (c) 2005 Marketing Nous Pty Ltd Stuart Ayling runs Marketing Nous, an Australasian marketing consultancy that specialises in marketing for service businesses. He helps clients to improve their marketing tactics, attract more clients, and increase revenue. Stuart also offers telephone consultations and runs regular marketing seminars. For additional marketing resources, including Stuart's popular monthly newsletter, visit his web site at http://www.marketingnous.com.au.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
8 Proven Ways to Get Referrals Do you find it hard to ask for referrals? I know I do! Your heart starts racing, you stumble for words, and sometimes you break out in a sweat just thinking of asking for a referral. But the secret to getting referrals without having to ask is to develop a system that does the asking for you. Online Advertising Versus Traditional Media Advertising Before I compare today's online advertising with traditional media advertising I will make an analogy.If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically. Brochures that Generate Sales Leads (and How to Write Them) One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. How to Booste Your Profit Quickly There are so many competitions by running business. So you must do something in a smart way. CRM System: Give Meaning to Your Data A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. Sell More Online By Offering a Big Fat BONUS! I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Marketing Discipline and the Joy of Success Discipline Is Important.I recently read an article about why discipline is important to a marketer. How to Use Marketing Judo to Beat Big Competitors If yours is a small business and you have big or even huge competitors, you may be laying awake at night wondering how can you possibly beat them. You can't out-advertise them, or out-promote them, and you probably won't be able beat to its prices. Marketing Strategy - Getting the Marketing Groove Wouldn't it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that continues to be highest in the minds of small business professionals.Let's really consider some of the reasons that can sabotage our marketing efforts, and how we can turn that around. The Words That Sell What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?"After that is answered, your next problems are what to say to them and what to ask them to do. Write Articles WITHOUT Writing! Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles. Ten Easy Marketing Tasks You Can Do NOW Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. Direct Mail Marketing Generates Sales Leads: Heres How 1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Gaining Business Intelligence A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset - your customers - can make or break the success of your company. Meaning and Marketing - The Hurricane I step outside my back door and look at some large limbs lying on the ground. They are all dead. Direct Mail Response Rate Boosters (12 tips and ideas) 1. Mail to a different list Your list is the most important part of your direct mail campaign. A Tool For Selling New Ideas! Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect. How to Use Business Cards to Network and Market Your Business You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself. Using Purchased Leads A little advice about using leads that you purchase from another source;These are not opt-in leads per-say, that you have gathered using lead capture pages.They might join your list, but initially this is a whole different animal. Marketing On The Cheap: Become a Joiner Recently I wrote an article on the benefits of joining your local Chamber of Commerce as a way of getting exposure for your business. See "Marketing on the Cheap: Join The What?" at this source or at http://sbmag.
|
| home | site map |
| © 2006 |
