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Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it. People Do Business with People They Like People do business with people they know and like! In my networking classes I have been saying this for six years. Can't say I was the originator of it, yet it appears people are catching on. Pamphlets and the Money They'll Put in Your Pocket People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6. How to Avoid Giving Away Free Consulting After spending 30 minutes in a coffee shop with a potential client, I realized that the sheet of paper they were writing on was almost full; full of ideas that I had just given away for free. If you consult, coach, or are in the advice-giving field, you may have had a similar experience. 7 Simple Marketing Tips Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business. Getting Your Services Used Every day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as much as they'd like.They get a lukewarm response after an initial conversation while networking, the referrals come in but don't convert to real business as often as they'd like, and they can't seem to get prospects to see them as that much better than other professionals offering similar services. To Be Successful Sell to Wants not Needs My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car. Referrals - How to Get Them Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other people about you. Fundamental Strategic Marketing Mistakes to Avoid This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc. Celebrity Product Placement: A Primer With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.The term "Celebrity Product Placement" is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expectation of a promotional benefit. Blowing Your Own Horn Opportunity Assistance Business Resource Center http://www.opportunityassistance. Why Surveying Matters What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers. Refresh Your Web Site So you have a Web site. And so does most every business these days. GoogSpy: Business Counter Intelligence for Everyone So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one. Customer Lifetime Value - The Key To Maximizing Your Profits! The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2 NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is. Target Market - 3 Big Reasons You Need To Know Yours Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start. Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. Using a Contact List Profitably- Part Two Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time. How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney! Do you know what Howard Stern..
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