Marketing Information

Marketing Information

Your Elevator Speech - Have You Updated Yours Recently?


Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do?Every great elevator speech needs to answer these key questions:1. Who am I? (introduce yourself)2.

Fundraising: How To Avoid Three Common Mistakes


I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment.

Marketing and Advertising Techniques of Super Bowl Advertisers


Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.

A Tool For Selling New Ideas!


Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

Maximize Your Lead Generation Efforts by Recycling Your Leads


The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team.

8 Lessons in Strategic Marketing A La Daddy Daycare


I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong..

Create Your Own Rumors


A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start.

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas


35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:- Get more customers- Get more from each sale- Sell to each customer more frequently.

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon


This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat in the dentist's chair," said the receptionist after calling my name out to the 5 people in the waiting room.

Marketing Strategy - Spell Out Your Unique Value


I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question.

Marketing Strategy - Shift the Focus


Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they "hate it.

Marketing Planning - Preparation and Accountability


We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well.

Marketing Strategy - Whats Your System?


Where Do Most of Your Clients Come From?Is it from your marketing and sales system?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them.

Sum of Its Parts


I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:"Saltwater taffy, for example, does not taste good.

Love My Dentist


I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do.

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The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
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Reuters

Burger King's Marketing Plan Bad For Diversity?
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According to the New York Times, The King's plans are in response to new marketing trends suggesting that young consumers, one of BK's target markets, ...
Under New Owner, Burger King May Spend More on MarketingAdAge.com (subscription)
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AutoWeek

Tim Allen to be voice of crucial GM ads
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Chevrolet has lacked marketing consistency for about a year. The brand's marketing turmoil started last summer, when the brand began publicly looking to ...
Tim Allen is new voice of ChevroletOne News Page
Chevy Cruze ads get BuzzDetroit Free Press
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Martinton: Stirling elected chairman of corn marketing board
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Scott Stirling, of rural Martinton, has a pretty unusual background for someone just elected chairman of the Illinois Corn Marketing Board, ...
Business: CornBelters a hit for agKankakee Daily Journal

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Wicked Samsung Galaxy Tab advert gives Apple's marketing machine a run for its ...
Geek.com
The Galaxy Tab slate is finally a reality. A new advert Samsung created to push the device into mainstream gives Apple's iPad commercials a run for their ...

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Web ads that follow you are the latest marketing technique
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"It is a pretty clever marketing tool. But it's a little creepy, especially if you don't know what's going on." People have grown accustomed to being ...
Web advertisers track consumers from site to siteMemphis Commercial Appeal

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Kansas City Star

Symantec's “Hack Is Wack,” And Cybersecurity's Most Embarassing Marketing ...
Forbes (blog)
This is just sad,” ”#nortonantivirusstillsucks” and ”sounds like a clueless government marketing dept from 1982 made up that slogan.” Forgive Symantec. ...
Symantec Can Blame Apple For Snoop DogForbes (blog)

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Washington Post (blog)

Drake University's D+ Ad Campaign Gets an F for Marketing
CMR
No word on who the marketing team was that dreamed up this loser campaign. They're staying very quiet right now.
Great moments in collegiate marketing: Drake University's 'D+' campaignThe Upshot (blog)
Did Drake's Ad Campaign Give Itself a Near-Failing Grade?Chronicle of Higher Education (subscription) (blog)
Drake University's New Ad Campaign: It's A Big D+The Awl

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San Francisco Chronicle (blog)

Sex tape snafu causes lost Reebok marketing deal for Patriots' Brandon Spikes
USA Today
Terry Watson, the agent for the rookie from Florida, confirmed to the Boston Globe that Reebok had yanked an offer for a marketing deal. ...
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