Marketing Information

Marketing Information

Putting Your Website to Work


Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses.

Professional Marketing


Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the general public.

The Most Important Marketing Principles of All Time


As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day.

How To Bond With Customers So That They Stay With You Longer


How many of your customers are loyal customers? More importantly do you know why they are loyal customers?Customer loyalty has been a buzz term in marketing for some time and with good reason. Estimates suggest it can cost 5 times as much to get a new customer as it does to keep an existing one.

Develop Your Curiosity And Increase Profits


If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot.

The REAL Key To Successfully Marketing Any Product!


The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.

Communicating Our Attitude


The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either.

A Common - Yet Easily Avoidable - Marketing Mistake


December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.

Secret of Strategy - Part 1


A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy.

Secret of Strategy - Part 2


How to Create Strategies That Work In Today's Markets. Of course you've heard that when you do what you've always done, you'll likely get what you've always got.

New Years Planning Critical Success Factors


New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time.

Reverse The Risk And Boost Your Profits


As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none.

Misrepresentation - Through Silence!


We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've discussed in the past - when people are confronted with bizarre, freak circumstances they had never planned for, and then face agonizing choices regarding how to react - I'm now talking about cases where people willfully and proactively steer events in a certain direction.

How To Create Urgency So People Buy Now


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Network Marketing Is Definitely A Relationship Business


Heavily branded websites like amazon.com are household names and carry an implied trust with visitors.

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MORE RESOURCES:

Marketing Week (blog)

Marketing: 7 Lessons From Super Bowl Commercials
Patch.com
While spectators look forward to the commercials for entertainment purposes, I enjoy analyzing them from a public relations and marketing perspective to see if the company was on point with its strategy or if it failed miserably in promoting its brand.
UI marketing students analyze Super Bowl adsIowa City Press Citizen
Super Bowl ads both impress, disappoint local marketing/ad repsYork Daily Record
Why the Super Bowl 2012 is a barometer for marketingMarketing Week (blog)
Huffington Post (blog) -The Big Lead -iMedia Connection (blog)
all 1,687 news articles »


The Hindu

Businesses Not Investing Enough To Make Social Media Effective
Industrial Distribution
WASHINGTON -- The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released "Marketing in Today's Economy"- the first SIIA publication to gather ...
SIIA Survey: Marketing Executives Believe Social Media is an Effective Tool ...MarketWatch (press release)
Should blogging be part of your business marketing campaign?AmsterdamPrinting.com (blog)
Social Media Trends 2012 - what can we expect?The Drum
Bizcommunity.com
all 134 news articles »


XYDO Shifts Strategy Towards Email Marketing
techrockies.com
Park City-based XYDO, the startup headed by Eric Roach and Cameron Brain, said today that it has shifted its model to the B2B market. The company--which is venture backed by EPIC Ventures--originally was focused on social news, but says it is now ...
XYDO Pivots to Pure B2B with Content Marketing PlatformMarketWatch (press release)
Pivot Smart: Social News Network XYDO Goes Pure B2B With New Content Marketing ...TechCrunch

all 10 news articles »


Bella Marketing & Promotions Announces Its Collaboration With Code Purple ...
MarketWatch (press release)
NEW YORK, NY, Feb 08, 2012 (MARKETWIRE via COMTEX) -- Bella Marketing & Promotions is proud to announce its participation in Code Purple Event NYC. The Event, which will take place on February 16, 2012 at the USS Intrepid from 7pm-11pm, will benefit ...

and more »


B2B Marketing Strategist Dawn Westerberg to Speak at Texas Association of CPAs ...
Sacramento Bee
8, 2012 -- /PRNewswire/ -- B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC (http://dawnwesterberg.com), Dawn Westerberg has announced that she will be speaking at the Texas Association of Certified Public Accountants (TACPA) ...

and more »


Market Leader Schedules Release of Fourth Quarter and 2011 Annual Results
MarketWatch (press release)
KIRKLAND, WA, Feb 08, 2012 (MARKETWIRE via COMTEX) -- Market Leader, Inc. /quotes/zigman/112708/quotes/nls/ledr LEDR 0.00% today announced it will host a conference call and live Webcast to discuss fourth quarter and 2011 annual results on Wednesday, ...

and more »


Precision Marketing Solutions, Inc. Launches FoamRollers.com
Sacramento Bee
By Precision Marketing Solutions, Inc. HOLBROOK, NY, Feb. 8, 2012 -- /PRNewswire/ -- Exercise enthusiasts got a new resource today as Precision Marketing Solutions, Inc. launched FoamRollers.com. The new website features a wide variety of foam rollers ...

and more »


CIVCO Medical Solutions Announces Sales and Marketing Leadership Restructuring
MarketWatch (press release)
8, 2012 /PRNewswire via COMTEX/ -- CIVCO Medical Solutions is pleased to announce several promotions within its Radiation Oncology (RO) sales and marketing organization. "These organizational changes will improve operational focus and accountability ...

and more »


Aprimo Positioned as Leader in Analyst Firm's Magic Quadrant for Marketing ...
MarketWatch (press release)
8, 2012 /PRNewswire via COMTEX/ -- Aprimo®, a global leader in cloud-based integrated marketing software, today announced that it has again been positioned by Gartner, Inc. in the "Leaders Quadrant" of the "Magic Quadrant for Marketing Resource ...

and more »


LoopLogic Launches Media Sharing Platform for Less Fragmented, More Actionable ...
MarketWatch (press release)
The LoopLogic platform integrates seamlessly with existing sales, marketing, helpdesk and other business systems by mapping viewers with existing or new customer data. It's perfect for BtoB marketers who need better insight into their content marketing ...

and more »

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