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Design Direct Mail Postcards Back-to-Front to Boost Response Rates Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result. Like Brushing Your Teeth What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids??They're all forms of regular "self-care" that, if you neglect them for a period of time or take the wrong approach, there will be costly negative consequences.The same goes for marketing. Roping In Loyal Customers While Making An Extra Profit! You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card. Quick Postcard Design Tips TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem. In Sickness And In Health I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work. 5 Tips to Help You Identify WHO To Market To If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. Hermey Wants To Be A Dentist December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer", network television's longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family. Happy Hunting! Before you ever get on the telephone, send a marketing piece or set up an appointment with a potential customer, you must first identify whom that customer might be. To do that, you will need to create an "ideal customer profile"-a profile of who would be the best possible prospect for you and whatever you are selling. 5 Ways to Market for Immediate Results Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you're thinking, there's no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales. Postcards: Awareness Tool or Selling Tool? Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in. Too Much To Do: Four Keys to Effective Delegating Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. Customers Are Like Vampires No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. Up Your Income Next Week: 13 Ways to Have a Sale Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. Rising Postal Rates? Don't Cut Down the Direct Mail The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it's something you have to live with. How to Use Flyers to Increase Your Business What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Is It Time To Revisit Your Marketing Strategy? Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by-maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you've endured our slow-to-grow economy, but how far have you deviated from your marketing strategy in order to survive? And to correct your approach, what new marketing programs should you add and what should you do first?Simplify what seems like an overwhelming task by asking the following questions:1. Your Company Need More Marketing? Or Just Better Marketing? Many sales problems can be solved by improved marketing. Selling harder is often not the solution. 30-Minute Marketing Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. 3 Strategies to Market Your Business Even When There's No Money Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Mission Position Ahh, the mission statement. For some companies it simply describes their purpose for existing.
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