Marketing Information

Marketing Information

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme


Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapel marketing.

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed


What is a Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services.

Networking, iNetworking, What Is The First Rule?


Networking on the Internet is the same as networking in person, or is it? Let's take a conversational tour together on this topic.At an in-person networking event you wouldn't just attend not to network.

Ten Easy Marketing Tasks You Can Do NOW


Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask.

Marketing With Business Cards


Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number.

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure


Gain the exposure you need to succeed with these ten tips:1. Present yourself as a specialist and/or an authority in your field.

Top 5 Ways to Generate Qualified Leads for Your Small Business


Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are several key skills required to consistently develop new business that you, as a small business owner, must master in order to succeed.

Out of Sight, But Not Out of Mind


What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the singlemost effective tools in marketing is your own business-building newsletter.The Power of Newsletters:Newsletters show the customer you care - even when you can't be there.

Increase Your Response with Multi-Step Marketing


"There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get." - Heidi Richards -Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential.

Open Doors by Building Relationships


"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you." - Dale Carnegie -"The same could be said for increasing your professional network.

Why Referral Business Is So Valuable


With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral.

Copy SoapNet and Make Money


Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet.

Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results


As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"Not enough information about options, alternatives and solutions to common strategiesNot enough knowledge or support to ask the right questions when researching opportunitiesChallenges in differentiating between "good advice" and "bad advice"Difficulty bouncing back from ill advised decisionsExhausting unnecessary dollar amounts for otherwise less expensive projectsNot enough resources to avoid future mistakesUnrealistic expectations about each unique component of the marketing mix and how enlisting one does NOT guarantee another.Somehow along the way the corporate mentality of "delegate everything" has convoluted the fact that small-mid sized businesses don't always have the resources to do this.

How To Be A First Class Marketer?


Did you now how to follow up a new customer with less phone calls?First thing for you to know that you only have about 5 minutes for first follow up in the phone. The rest of that is a meeting arrangement.

Business Card Design - How to Stand out and Get Noticed


One of the most powerful, yet over looked weapons in your marketing arsenal is your business card. If designed properly this little 3 x 2.

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MORE RESOURCES:

Marketing Bits: Hartford, New York Life
National Underwriter Life and Health Insurance News
By NU ONLINE NEWS SERVICE Hartford Life, a unit of Hartford Financial Services Group Inc. (NYSE:HIG), will hold a flag-raising ceremony and a torch relay in ...

and more »


Globe and Mail

Olympic marketing winners and losers
Globe and Mail
There are three ways to measure success in branding and marketing, and they are sequential: What, how and how much? Published on Tuesday, Mar. ...



Globe and Mail

Strategies for overseas marketing
Globe and Mail
Bob Clark, owner of MetalCraft Marine in Kingston, stands on a high speed fire boat worth $4.4 million US that the company is currently working on. ...

and more »


Unica Releases "The State of Marketing 2010" Survey Results
CNNMoney.com (press release)
Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced results from its global survey of marketers, ...
European marketers trail US in social mediaStrategyEye

all 9 news articles »


Washington Post

Chevron to cut 2000 refinery, marketing jobs worldwide this year
The FINANCIAL
The FINANCIAL -- Oil giant Chevron Corp. has revealed on March 9 that it plans to cut 2000 refining and marketing jobs worldwide this year. ...
Chevron to eliminate 2000 jobs in refining and marketingHouston Chronicle
Chevron Cutting Refining, Marketing Work ForceWall Street Journal
Summary Box: Chevron to lay off 2000 workersThe Associated Press
San Francisco Chronicle
all 588 news articles »


Ballista Appoints Donald Martocchio to Global Head of Sales and Marketing
MarketWatch (press release)
Furthermore, as a Principal of Morgan Stanley & Co., Inc.'s Synthetic Equity Group, Mr. Martocchio was responsible for designing and marketing of synthetic ...

and more »


The Marketing Alliance Announces Financial Results for the Fiscal 2010 Third ...
MarketWatch (press release)
... or $0.08 per share The Marketing Alliance, Inc. (Pink Sheets: MAAL) ("TMA"), a provider of services and distributor of products to independent insurance ...
Marketing Alliance swings to Q3 profitSt. Louis Business Journal

all 10 news articles »


Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

and more »


Internet Marketing Company Ingenex Digital Launches New LED Light Site for ...
MarketWatch (press release)
"Ingenex served as a valuable partner in creating the digital marketing strategy and development of the site as well as providing the SEO and social media ...

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The mass marketing of financial planning
Montreal Gazette
At least that's what the newest marketing strategy from the financial giant will have you believe. The company partnered with the Weather Network to brand ...

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