Marketing Information

Marketing Information

10 steps to promote your business


1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly - relatives, friends, ex-colleagues etc.

8 Ways to Fill a Workshop in a Bum Economy


Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be tough.

How To Get Business With Your Business Card?


So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor.

2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around


Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.

Beyond the Booth


With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today's businesses invest much of their marketing budgets.

How to Run a Successful News Release Program


Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time.

What Does Your Logo Color Say About Your Business?


And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions.

Reach Thousands of Your Prospects, Absolutely Free


I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.

Customers: The Key To Successful Marketing


How well do you know your customers?What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales.Uncovering Your "Key Selling Point"This is the Single Marketing Message that is the central message in all of your communications about your business, product or service.

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?


Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully.

Marketing A Misunderstood or Scary Product or Service


What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?My answer is three-fold.First, focus on the SOLUTION you are providingWhat is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "scary" or "misunderstood" product or service, you are selling pain relief or healing.

Is A Marketing Plan The Same Thing As A Communications Plan?


How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.

My Marketing Budget Is Small - How Can I Make The Most Of It?


Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business.

How To Market Effectively Even If No One Understands What You Do


So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perhaps misunderstood, adopting an education strategy can help consumers understand the benefits you provide and feel more comfortable with the idea of purchasing your products or services.

Marketing Effectively to More Than One Audience


What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?This is a great question that applies to many different types of businesses who find they need to market to more than one group of people.

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MORE RESOURCES:

The Hindu

SIIA Survey: Marketing Executives Believe Social Media is an Effective Tool ...
Sacramento Bee
8, 2012 /PRNewswire-USNewswire/ -- The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released "Marketing in Today's Economy"— the first SIIA publication to ...
Should blogging be part of your business marketing campaign?AmsterdamPrinting.com (blog)
Social Media Trends 2012 - what can we expect?The Drum
Conferences discuss social media & tourism, Web 3.0Bizcommunity.com

all 134 news articles »


Marketing Week (blog)

Marketing: 7 Lessons From Super Bowl Commercials
Patch.com
While spectators look forward to the commercials for entertainment purposes, I enjoy analyzing them from a public relations and marketing perspective to see if the company was on point with its strategy or if it failed miserably in promoting its brand.
UI marketing students analyze Super Bowl adsIowa City Press Citizen
Super Bowl ads both impress, disappoint local marketing/ad repsYork Daily Record
Why the Super Bowl 2012 is a barometer for marketingMarketing Week (blog)
Huffington Post (blog) -The Big Lead -iMedia Connection (blog)
all 1,687 news articles »


Bella Marketing & Promotions Announces Its Collaboration With Code Purple ...
MarketWatch (press release)
NEW YORK, NY, Feb 08, 2012 (MARKETWIRE via COMTEX) -- Bella Marketing & Promotions is proud to announce its participation in Code Purple Event NYC. The Event, which will take place on February 16, 2012 at the USS Intrepid from 7pm-11pm, will benefit ...

and more »


XYDO Shifts Strategy Towards Email Marketing
techrockies.com
Park City-based XYDO, the startup headed by Eric Roach and Cameron Brain, said today that it has shifted its model to the B2B market. The company--which is venture backed by EPIC Ventures--originally was focused on social news, but says it is now ...
XYDO Pivots to Pure B2B with Content Marketing PlatformMarketWatch (press release)
Pivot Smart: Social News Network XYDO Goes Pure B2B With New Content Marketing ...TechCrunch

all 10 news articles »


CIVCO Medical Solutions Announces Sales and Marketing Leadership Restructuring
MarketWatch (press release)
8, 2012 /PRNewswire via COMTEX/ -- CIVCO Medical Solutions is pleased to announce several promotions within its Radiation Oncology (RO) sales and marketing organization. "These organizational changes will improve operational focus and accountability ...

and more »


B2B Marketing Strategist Dawn Westerberg to Speak at Texas Association of CPAs ...
Sacramento Bee
8, 2012 -- /PRNewswire/ -- B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC (http://dawnwesterberg.com), Dawn Westerberg has announced that she will be speaking at the Texas Association of Certified Public Accountants (TACPA) ...

and more »


HRID Announces Product Distribution Update and Additional Marketing Strategy ...
MarketWatch (press release)
The Company has ordered enough product to penetrate and service the East Coast, its first target market. As part of the distribution strategy, in-store promotional marketing representatives are in the process of being secured to educate consumers and ...

and more »


Precision Marketing Solutions, Inc. Launches FoamRollers.com
Sacramento Bee
By Precision Marketing Solutions, Inc. HOLBROOK, NY, Feb. 8, 2012 -- /PRNewswire/ -- Exercise enthusiasts got a new resource today as Precision Marketing Solutions, Inc. launched FoamRollers.com. The new website features a wide variety of foam rollers ...

and more »


Karen Morstad & Associates Extends Deadline for Pro Bono Marketing Services ...
MarketWatch (press release)
GREENWICH, Conn., Feb 8, 2012 (GlobeNewswire via COMTEX) -- Karen Morstad & Associates (KM&A), a Greenwich, CT-based marketing and branding firm specializing in the financial services industry, has extended the deadline to submit proposals for its ...

and more »


Marketing Week

Coca-Cola Cuts Costs, Reinvests in Marketing
AdAge.com
Just 48 hours before PepsiCo is expected to announce millions in additional marketing investment, Coca-Cola beat it to the punch. In announcing its fourth-quarter results, Coca-Cola said it plans to cut $550 million to $650 million in annual costs by ...
US: Coca-Cola To Boost Marketing With Cost Savings; Reports Weak Q4 ResultsNamnews
Coca-Cola to reinvest productivity savings into brand building marketingMarketing Week
Coca-Cola Is Drinking Up ProfitsIRA
VendingMarketWatch -Philadelphia Inquirer
all 86 news articles »

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