Marketing Information

Marketing Information

Principles of Marketing 101


Marketing results should be measured in only one way - increased sales. Marketing should not be considered an art form.

Key Marketing Questions - Planning Your Marketing Campaign


So you started a business. How's it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business.

Signage for Mobile Car Wash Vehicles


If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising.

Client Attraction Technique #1: Niche Marketing


When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers.

Promotions for Mobile Detailers


Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere.

Identify The Ideal Target Audience With These 5 Tips


Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people.

Up Your Income Next Week: 13 Ways to Have a Sale


Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services.

Sell More Online By Offering a Big Fat BONUS!


I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy.

The Importance of Interpersonal Communcation Skills


Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not.

How to Promote Yourself Or Your Company Through Award Competitions


There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting.

Strategic Internet Marketing


I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks.

Distinguish Your Business From The Competition


You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies.

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted


Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential.

Earning the Right To Sell With Stats - 10 Steps to Greatness


We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career.

Mobile Auto Detailers and Newspaper Companies as Clientele


If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers.

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MORE RESOURCES:

Marketing Bits: Hartford, New York Life
National Underwriter Life and Health Insurance News
By NU ONLINE NEWS SERVICE Hartford Life, a unit of Hartford Financial Services Group Inc. (NYSE:HIG), will hold a flag-raising ceremony and a torch relay in ...

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Globe and Mail

Olympic marketing winners and losers
Globe and Mail
There are three ways to measure success in branding and marketing, and they are sequential: What, how and how much? Published on Tuesday, Mar. ...



Globe and Mail

Strategies for overseas marketing
Globe and Mail
Bob Clark, owner of MetalCraft Marine in Kingston, stands on a high speed fire boat worth $4.4 million US that the company is currently working on. ...

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Unica Releases "The State of Marketing 2010" Survey Results
CNNMoney.com (press release)
Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced results from its global survey of marketers, ...
European marketers trail US in social mediaStrategyEye

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Washington Post

Chevron to cut 2000 refinery, marketing jobs worldwide this year
The FINANCIAL
The FINANCIAL -- Oil giant Chevron Corp. has revealed on March 9 that it plans to cut 2000 refining and marketing jobs worldwide this year. ...
Chevron to eliminate 2000 jobs in refining and marketingHouston Chronicle
Chevron Cutting Refining, Marketing Work ForceWall Street Journal
Summary Box: Chevron to lay off 2000 workersThe Associated Press
San Francisco Chronicle
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Ballista Appoints Donald Martocchio to Global Head of Sales and Marketing
MarketWatch (press release)
Furthermore, as a Principal of Morgan Stanley & Co., Inc.'s Synthetic Equity Group, Mr. Martocchio was responsible for designing and marketing of synthetic ...

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The Marketing Alliance Announces Financial Results for the Fiscal 2010 Third ...
MarketWatch (press release)
... or $0.08 per share The Marketing Alliance, Inc. (Pink Sheets: MAAL) ("TMA"), a provider of services and distributor of products to independent insurance ...
Marketing Alliance swings to Q3 profitSt. Louis Business Journal

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Online Cosmetics Company Doubles Email Marketing Revenue with Lyris
MarketWatch (press release)
Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through ...

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Internet Marketing Company Ingenex Digital Launches New LED Light Site for ...
MarketWatch (press release)
"Ingenex served as a valuable partner in creating the digital marketing strategy and development of the site as well as providing the SEO and social media ...

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The mass marketing of financial planning
Montreal Gazette
At least that's what the newest marketing strategy from the financial giant will have you believe. The company partnered with the Weather Network to brand ...

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