Marketing Information

Marketing Information

Principles of Marketing 101


Marketing results should be measured in only one way - increased sales. Marketing should not be considered an art form.

Key Marketing Questions - Planning Your Marketing Campaign


So you started a business. How's it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business.

Signage for Mobile Car Wash Vehicles


If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising.

Client Attraction Technique #1: Niche Marketing


When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers.

Promotions for Mobile Detailers


Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere.

Identify The Ideal Target Audience With These 5 Tips


Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people.

Up Your Income Next Week: 13 Ways to Have a Sale


Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services.

Sell More Online By Offering a Big Fat BONUS!


I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy.

The Importance of Interpersonal Communcation Skills


Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not.

How to Promote Yourself Or Your Company Through Award Competitions


There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting.

Strategic Internet Marketing


I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks.

Distinguish Your Business From The Competition


You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies.

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted


Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential.

Earning the Right To Sell With Stats - 10 Steps to Greatness


We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career.

Mobile Auto Detailers and Newspaper Companies as Clientele


If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers.

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MORE RESOURCES:

Marketing Week (blog)

Marketing: 7 Lessons From Super Bowl Commercials
Patch.com
While spectators look forward to the commercials for entertainment purposes, I enjoy analyzing them from a public relations and marketing perspective to see if the company was on point with its strategy or if it failed miserably in promoting its brand.
UI marketing students analyze Super Bowl adsIowa City Press Citizen
Super Bowl ads both impress, disappoint local marketing/ad repsYork Daily Record
Why the Super Bowl 2012 is a barometer for marketingMarketing Week (blog)
Huffington Post (blog) -The Big Lead -iMedia Connection (blog)
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The Hindu

Businesses Not Investing Enough To Make Social Media Effective
Industrial Distribution
WASHINGTON -- The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released "Marketing in Today's Economy"- the first SIIA publication to gather ...
SIIA Survey: Marketing Executives Believe Social Media is an Effective Tool ...MarketWatch (press release)
Should blogging be part of your business marketing campaign?AmsterdamPrinting.com (blog)
Social Media Trends 2012 - what can we expect?The Drum
Bizcommunity.com
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XYDO Shifts Strategy Towards Email Marketing
techrockies.com
Park City-based XYDO, the startup headed by Eric Roach and Cameron Brain, said today that it has shifted its model to the B2B market. The company--which is venture backed by EPIC Ventures--originally was focused on social news, but says it is now ...
XYDO Pivots to Pure B2B with Content Marketing PlatformMarketWatch (press release)
Pivot Smart: Social News Network XYDO Goes Pure B2B With New Content Marketing ...TechCrunch

all 10 news articles »


Bella Marketing & Promotions Announces Its Collaboration With Code Purple ...
MarketWatch (press release)
NEW YORK, NY, Feb 08, 2012 (MARKETWIRE via COMTEX) -- Bella Marketing & Promotions is proud to announce its participation in Code Purple Event NYC. The Event, which will take place on February 16, 2012 at the USS Intrepid from 7pm-11pm, will benefit ...

and more »


B2B Marketing Strategist Dawn Westerberg to Speak at Texas Association of CPAs ...
Sacramento Bee
8, 2012 -- /PRNewswire/ -- B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC (http://dawnwesterberg.com), Dawn Westerberg has announced that she will be speaking at the Texas Association of Certified Public Accountants (TACPA) ...

and more »


Market Leader Schedules Release of Fourth Quarter and 2011 Annual Results
MarketWatch (press release)
KIRKLAND, WA, Feb 08, 2012 (MARKETWIRE via COMTEX) -- Market Leader, Inc. /quotes/zigman/112708/quotes/nls/ledr LEDR 0.00% today announced it will host a conference call and live Webcast to discuss fourth quarter and 2011 annual results on Wednesday, ...

and more »


Precision Marketing Solutions, Inc. Launches FoamRollers.com
Sacramento Bee
By Precision Marketing Solutions, Inc. HOLBROOK, NY, Feb. 8, 2012 -- /PRNewswire/ -- Exercise enthusiasts got a new resource today as Precision Marketing Solutions, Inc. launched FoamRollers.com. The new website features a wide variety of foam rollers ...

and more »


CIVCO Medical Solutions Announces Sales and Marketing Leadership Restructuring
MarketWatch (press release)
8, 2012 /PRNewswire via COMTEX/ -- CIVCO Medical Solutions is pleased to announce several promotions within its Radiation Oncology (RO) sales and marketing organization. "These organizational changes will improve operational focus and accountability ...

and more »


Aprimo Positioned as Leader in Analyst Firm's Magic Quadrant for Marketing ...
MarketWatch (press release)
8, 2012 /PRNewswire via COMTEX/ -- Aprimo®, a global leader in cloud-based integrated marketing software, today announced that it has again been positioned by Gartner, Inc. in the "Leaders Quadrant" of the "Magic Quadrant for Marketing Resource ...

and more »


LoopLogic Launches Media Sharing Platform for Less Fragmented, More Actionable ...
MarketWatch (press release)
The LoopLogic platform integrates seamlessly with existing sales, marketing, helpdesk and other business systems by mapping viewers with existing or new customer data. It's perfect for BtoB marketers who need better insight into their content marketing ...

and more »

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