Marketing Information

Marketing Information

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing


A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.In theory, it makes sense.

Marketing Secrets #101- Your Most Important Sale


Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's not.

Guerrilla Marketing in Action


Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed.

Marketing Flat? Is It Your Plan or Your Vision?


60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all.

8 Instant Ways to Create Consistently Successful Marketing Campaigns


It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.

Successful Marketing Through Seminars


One of the best ways for potential clients to find out about you and your company is through public speaking. Free seminars attract potential clients.

Overcoming Resistances To Marketing a Practice-Part 2


In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified.

Advertising Your Private Practice: Beware of the Problems-Part 1


One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results.

Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2


As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don't recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract clients.

The Name Game


Pop quiz! If you have to say goodbye to your hard earned money to purchase something you've always wanted, who would you rather trust: an unknown provider or one who has an established name in the industry?The answer to that question shows how important branding has become in recent years. And consequently, brand building has taken an equal significance.

Trigger Button Marketing


Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons.By trigger buttons, we mean anything that the customer would find of peculiar value.

Buzz Word


Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing.

Arts Marketing : Suggestions for Students and Beginners


Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort.

Mortgage Broker Marketing - Sell Problems, Not Solutions


Are your marketing messages to Realtors® guilty of these promises?- To render great customer service? - To close loans on time? - To offer the best competitive rates? - To help them make more money? - To deliver referrals or free leads? - To co-market services? - To qualify all buyers through a diversity of programs?Guess what?Realtors® have heard this before. So much so, that they've become immune to listening.

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors


Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers don't understand.

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MORE RESOURCES:

RushPRnews.com (press release)

SimplyCast Unveils the Worlds First 7-in-1 Marketing Platform
RushPRnews.com (press release)
Dartmouth, NS (RPRN) 03/15/10 — - SimplyCast.com, a leading provider of multi-channel interactive marketing software and services, is pleased to announce ...

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Visible minorities treated differently: Poll
Toronto Sun
The Leger Marketing poll, conducted for the Association for Canadian Studies and released exclusively to QMI Agency, found that 62% of those polled believe ...

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Boards engage in advertising fight for students
Ottawa Citizen
Eastern Ontario's French Catholic school board has launched an ambitious marketing campaign ...
The battle for Ontario's childrenOttawa Citizen

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Making the most of marketing might
MiamiHerald.com
She now takes her marketing message mom to mom. Taylor, a mother of two boys and an actress, was a semi-finalist in last year's Business Plan Challenge for ...



Claire Beale On Advertising: Fighting crime is clever marketing
Independent
Adland's cynics had expected the recession to put a brake on all those fluffy marketing initiatives designed to tell consumers how green and caring the ...



Marketing this budget -- a new era in PMO messaging?
CBC.ca
Jim Flaherty's budget last Thursday lacked what I'll call obvious Muttartian marketing moves. (This throne speech and budget, I suppose, are the first ...

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Product Reviews (blog)

(Post) Modern Marketing Myths: Busted
ClickZ News
Today, I'll take a stab at busting these common digital marketing myths. This is by far one of the most common myths. In many ways, it's not unlike the ...
Marketers make most of social media for NCAA promotionsUSA Today
A social tool to boost commerceBusiness Times (subscription)
Businesses urged to take advantage of nine million Australians using social mediaSmartCompany.com.au

all 21 news articles »


Globe and Mail

Olympic marketing winners and losers
Globe and Mail
There are three ways to measure success in branding and marketing, and they are sequential: What, how and how much? Published on Tuesday, Mar. ...

and more »


Arlene Dickinson: The Den's storytelling Dragon
Toronto Star
"My first reaction was that it was for people who didn't care about content," says the 53-year-old entrepreneur, motivational speaker and marketing maven. ...

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Caribbean Net News

Antigua-Barbuda PM supports regional marketing campaign for tourism
Caribbean Net News
It was in July of 2008 that the Caribbean Community (CARICOM) Heads of Government agreed to set up a US$60 million fund which would be used for marketing ...

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