Marketing Information

Marketing Information

Turbo-Charge Your Viral Marketing- Five Easy Ways


The world of marketing has changed. With increasingly better educated and more skeptical consumers, marketing methods must be increasingly accountable.

Let It Ring


Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship.

What Your Customers Want


Your customers don't know what they want. And to assume otherwise is folly.

Using Business and Greeting Cards Effectively


Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions.

Mail Can Make You Money


Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now.

Marketing to Women -- Can I Buy You A Clue?


A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women.

People Arent Interested in You or Your Company


Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing or brochure.

Commercial Collections By Telephone


The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ


How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition.

Funnel Your Way to Marketing Success


A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques.

How to Avoid the Line Extension Trap


If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products.

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit


Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face.

Fundraising Letter Envelopes: How To Make Them Irresistible


Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket.

A Look at Brochure Printing Services


A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional.

The Advantages of Full Color Brochure Printing


A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or another application. The most professional and eye-catching brochures are usually those that are full color.

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MORE RESOURCES:

Marketing Week (blog)

Marketing: 7 Lessons From Super Bowl Commercials
Patch.com
While spectators look forward to the commercials for entertainment purposes, I enjoy analyzing them from a public relations and marketing perspective to see if the company was on point with its strategy or if it failed miserably in promoting its brand.
UI marketing students analyze Super Bowl adsIowa City Press Citizen
Super Bowl ads both impress, disappoint local marketing/ad repsYork Daily Record
Why the Super Bowl 2012 is a barometer for marketingMarketing Week (blog)
Huffington Post (blog) -The Big Lead -iMedia Connection (blog)
all 1,687 news articles »


The Hindu

Businesses Not Investing Enough To Make Social Media Effective
Industrial Distribution
WASHINGTON -- The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released "Marketing in Today's Economy"- the first SIIA publication to gather ...
SIIA Survey: Marketing Executives Believe Social Media is an Effective Tool ...MarketWatch (press release)
Should blogging be part of your business marketing campaign?AmsterdamPrinting.com (blog)
Social Media Trends 2012 - what can we expect?The Drum
Bizcommunity.com
all 134 news articles »


XYDO Shifts Strategy Towards Email Marketing
techrockies.com
Park City-based XYDO, the startup headed by Eric Roach and Cameron Brain, said today that it has shifted its model to the B2B market. The company--which is venture backed by EPIC Ventures--originally was focused on social news, but says it is now ...
XYDO Pivots to Pure B2B with Content Marketing PlatformMarketWatch (press release)
Pivot Smart: Social News Network XYDO Goes Pure B2B With New Content Marketing ...TechCrunch

all 10 news articles »


Bella Marketing & Promotions Announces Its Collaboration With Code Purple ...
MarketWatch (press release)
NEW YORK, NY, Feb 08, 2012 (MARKETWIRE via COMTEX) -- Bella Marketing & Promotions is proud to announce its participation in Code Purple Event NYC. The Event, which will take place on February 16, 2012 at the USS Intrepid from 7pm-11pm, will benefit ...

and more »


B2B Marketing Strategist Dawn Westerberg to Speak at Texas Association of CPAs ...
Sacramento Bee
8, 2012 -- /PRNewswire/ -- B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC (http://dawnwesterberg.com), Dawn Westerberg has announced that she will be speaking at the Texas Association of Certified Public Accountants (TACPA) ...

and more »


Market Leader Schedules Release of Fourth Quarter and 2011 Annual Results
MarketWatch (press release)
KIRKLAND, WA, Feb 08, 2012 (MARKETWIRE via COMTEX) -- Market Leader, Inc. /quotes/zigman/112708/quotes/nls/ledr LEDR 0.00% today announced it will host a conference call and live Webcast to discuss fourth quarter and 2011 annual results on Wednesday, ...

and more »


Precision Marketing Solutions, Inc. Launches FoamRollers.com
Sacramento Bee
By Precision Marketing Solutions, Inc. HOLBROOK, NY, Feb. 8, 2012 -- /PRNewswire/ -- Exercise enthusiasts got a new resource today as Precision Marketing Solutions, Inc. launched FoamRollers.com. The new website features a wide variety of foam rollers ...

and more »


CIVCO Medical Solutions Announces Sales and Marketing Leadership Restructuring
MarketWatch (press release)
8, 2012 /PRNewswire via COMTEX/ -- CIVCO Medical Solutions is pleased to announce several promotions within its Radiation Oncology (RO) sales and marketing organization. "These organizational changes will improve operational focus and accountability ...

and more »


Aprimo Positioned as Leader in Analyst Firm's Magic Quadrant for Marketing ...
MarketWatch (press release)
8, 2012 /PRNewswire via COMTEX/ -- Aprimo®, a global leader in cloud-based integrated marketing software, today announced that it has again been positioned by Gartner, Inc. in the "Leaders Quadrant" of the "Magic Quadrant for Marketing Resource ...

and more »


LoopLogic Launches Media Sharing Platform for Less Fragmented, More Actionable ...
MarketWatch (press release)
The LoopLogic platform integrates seamlessly with existing sales, marketing, helpdesk and other business systems by mapping viewers with existing or new customer data. It's perfect for BtoB marketers who need better insight into their content marketing ...

and more »

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