Marketing Information

Marketing Information

Turbo-Charge Your Viral Marketing- Five Easy Ways


The world of marketing has changed. With increasingly better educated and more skeptical consumers, marketing methods must be increasingly accountable.

Let It Ring


Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship.

What Your Customers Want


Your customers don't know what they want. And to assume otherwise is folly.

Using Business and Greeting Cards Effectively


Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions.

Mail Can Make You Money


Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now.

Marketing to Women -- Can I Buy You A Clue?


A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women.

People Arent Interested in You or Your Company


Does your Web site talk about your company? Yes, I know, it's your company Web site! But the last thing it should talk about is your company.Yes, I'm sure you're all cool, interesting people, with fantastic skills, but trust me, that's not what you need to lead with on your Web site - or mailing or brochure.

Commercial Collections By Telephone


The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ


How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition.

Funnel Your Way to Marketing Success


A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques.

How to Avoid the Line Extension Trap


If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products.

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit


Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face.

Fundraising Letter Envelopes: How To Make Them Irresistible


Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket.

A Look at Brochure Printing Services


A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional.

The Advantages of Full Color Brochure Printing


A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or another application. The most professional and eye-catching brochures are usually those that are full color.

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MORE RESOURCES:

Reuters

Tobacco faces new FDA marketing restrictions
Houston Chronicle
The regulations are an “important step forward in curtailing tobacco industry marketing,” said Matthew Myers, president of the nonprofit Campaign for ...
FDA clamps down on tobacco marketingWIVB
FDA issues new tobacco marketing rulesBusiness Journal of the Greater Triad Area
FDA Ashes on Big Tobacco's Head with New Marketing Rulesmediabistro.com (blog)
Reuters -ParentDish (blog) -ABC News
all 341 news articles »


Andrew Rosen Joins Bank of the West as Chief Marketing Officer
MarketWatch (press release)
SAN FRANCISCO, Mar 19, 2010 (BUSINESS WIRE) -- Andrew Rosen has joined Bank of the West as the company's Chief Marketing Officer. In this role, Rosen leads ...

and more »


curling teams could lose home-ice edge
Victoria Times Colonist
But the WCF has now aligned itself with Swiss marketing giant Infront Sports, which also works with FIFA, the International Ice Hockey Federation and the ...

and more »


New CN chief shakes up leadership team
Montreal Gazette
... the retirement of Hunter Harrison as CEO in December, and the departure of the railway's head of sales and marketing, James Foote, late last year. ...

and more »


Hébert: Environment a blind spot for Harper
Toronto Star
As Bernier was dispensing Quebec advice to fellow conservatives last weekend, a Léger Marketing poll was finding serious cracks in Conservative support in ...

and more »


The Guardian

FP Marketing: Nestlé gets schooled by angry Facebookers
National Post (blog)
A moderator for Nestlé's fan page on Facebook issued an apology yesterday after undergoing a quick trial by fire online. Some Facebook users making negative ...
Nestle mess shows sticky side of Facebook pagesCNET

all 193 news articles »


Telegraph.co.uk

Will YouTube Case Lead To FTC Investigation Of Viacom's Questionable Marketing ...
Techdirt
We had mentioned in our analysis that Google highlights the details of Viacom's rather large "stealth marketing" campaign to upload videos to YouTube, ...
What's Social About Google/Viacom Corporate Greed?Everything PR

all 1,015 news articles »


Advantex Gains Access to Debt Financing to Expand Its Advance Purchase ...
MarketWatch (press release)
The recent signing of a channel partner agreement with Aeroplan Canada Inc., and amendment to its existing loyalty marketing program agreement with Canadian ...

and more »


Boxer Manny Pacquiao a rising star in marketing
San Francisco Chronicle
And although experts say he's not quite there, his appeal may translate into more marketing power for the man whom GQ magazine, in its April edition, ...

and more »


Wal-Mart's 'Dragon' Marketing May Be The Way Of The Future
Mediapost.com
The DreamWorks animation studio and Wal-Mart have forged an unprecedented merchandising partnership in which the retailer will carry more than 100 "Dragon" ...
Wal-Mart Fires Up Marketing for 'Dragon'Wall Street Journal

all 51 news articles »

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