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This information is value critical if you intend to see marketing efforts drive sales increases. How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney! Do you know what Howard Stern.. Are Your Marketing Efforts Working...Or Could They Use A Little Help? Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Marketing On The Cheap: Become a Joiner Recently I wrote an article on the benefits of joining your local Chamber of Commerce as a way of getting exposure for your business. See "Marketing on the Cheap: Join The What?" at this source or at http://sbmag. 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